Representative of Daejeon Sungsimdang ♥ Strawberry Siru, which was changed to wife's proposal, sells more than 1,000 units a day (THE bread)
Feb 12, 2025
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In the first part of the sold-out episode of 'SBS Special - THE Bbang', which aired on the 11th, it provided a variety of pleasure by exploring 'Bbang', which is at the center of the trend beyond food. In particular, by maximizing audiovisual elements, it showed sensuous visual beauty like 'food documentary', drawing favorable reviews from viewers.
Actor Jang Na-ra, who served as a presenter, became a baker and showed off her baking skills by baking bread herself. She led the story with a curiosity about bread, and the first part of 'THE Bread' had an instant household rating of 2.24%. (Nilson, based on the metropolitan area)
On this day's broadcast, the story of 'Bagel, Salt Bread, Sirucake', which is quickly sold out of popular bakeries, was introduced from various perspectives. The bakery 'Representative Lim Young-jin', which represents Daejeon, which has not appeared on TV much, and the bagel brand CBO 'Ryo', which is famous for its long waiting, drew attention.
CEO Lim Young-jin revealed behind-the-scenes stories about naming cakes that sell more than a thousand cakes a day, saying that the cake was originally named 'Strawberry Chocolat Cake' after it was renamed 'Siru' at his wife's suggestion. It also received favorable reviews from consumers as under-packaging went viral.
In addition, 'Ryo', who designed an exotic concept bagel brand, wanted to make a bagel with a bumpy texture like hand-kalguksu," he said, revealing the secret of bagel plastic surgery. `People say it's a unique brand, but it just reveals my taste,' he said, introducing his home, the place where he gets the most inspiration.
Meanwhile, the department store also had a unique scene because of bread, and as the influx of young customers increased and bread sales affected the overall sales of department stores, even bread and dessert shops were created. The daily lives of department store bakery MDs were reminiscent of war, and MDs visited salt farms and sold their products to attract a pop-up of 'Salt Bakery' at department stores.
Kim Hye-jun, a food content director nicknamed 'Bread Fairy', introduced the characteristics of bread that is currently popular in Korea. Unlike in the past when it was a comprehensive bakery, the number of bakeries specializing in only a single item has increased, and when one type of bread begins to become popular, various variations occur. He introduced a bagel reinterpreted in Korean style with Chef Oh Se-deuk. She guided Chef Oh Se-deuk 'There is a bagel specialty restaurant that can be selected in various ways like side dishes', and the two gave a thumbs up to the distinctive 'Kimchi Bagel'.
In addition, a group of people who take the first KTX train from Seoul to Daejeon was introduced to find 'Special Cake', which sells only a limited number every day. The appearance of those rushing to do a so-called 'Breadhouse Open Run' drew admiration.
An expert on big data introduced an interesting result that analyzing the associated words of bread yields the keyword ' consolation', saying, `The reason people wait for hours to eat bread is because enjoying bread and special spaces that can only be tasted there has become a culture.' Behind the "bread craze" was the psychology of people who wanted to be comforted through sweet bread.
Meanwhile, in the second part of 'THE Bread's second part 'Signature', which will be broadcast on the 18th, it tells the story of the struggles of Korean bakers who were once behind the franchise but have now attracted customers with their signature bread. In particular, the "Tikitaka Bread Story" of the elders and young bakers in the Korean baking industry, including Master Kim Young-mo, will provide a different kind of fun.
Then, you can see the tense scene of the 'Bagget Competition' in which bakers across the country compete for baking skills with just one baguette and the back story of the 'Daejeon Bread Festival' in which 140,000 people gathered to taste the signature bread of more than 80 bakeries nationwide in one place.
In particular, there is a signature bread that has sold about 100 million units in 43 years at a bakery, so what does the only signature bread that contains the soul of a baker look like?
As actress Jang Na-ra, a presenter, became the talk of the town by turning into a `breadhouse owner', the second part of `THE Bbang' will also reveal the recipe for 'Jang Na-pyo's signature cake'Rabbit Living in Snowland'.
The second part of 'SBS Special - THE BANG's signature episode will air on Tuesday, February 18 at 10:20 p.m. The end.
wjlee@sportschosun.com
