Paik Jong-won Reorganizes YouTube Channel Amid Ongoing Business Controversies
Oct 31, 2025
|
On the 31st, Jongwon Baek posted a message on the official YouTube channel 'Jongwon Baek PAIK JONG WON' community 'Hello, I'm the producer of the YouTube 'Jongwon Baek' channel. Thank you for being with us for six years. From November 3rd, we will reorganize the channel corner sequentially for richer contentposted a notice saying " This means that it will actually fix the format that has been going on for six years since opening the channel in 2019.
Jongwon Baek has recorded tens of millions of views of subscribers by alternately introducing cooking recipes, restaurant revitalization, and on-site mukbang and investigative content. Recently, however, external activities have been reduced due to industry issues.
Dubon Korea, where he is represented, has been under fire for allegedly violating the country of origin labeling law, inflating the price of ham in some products, controversy over pork content, and problems with store hygiene management. The Jongwon Baek issued an apology twice, and also appeared in person at the regular shareholders' meeting and bowed his head. Since then, entertainment and broadcasting appearances have virtually been stopped.
In the meantime, the National Assembly's Public Administration and Security Committee demanded a witness appearance over allegations related to local festivals and violations of laws, but Jongwon Baek submitted a reason for not attending on the 27th, three days before the scheduled date, citing the schedule directly related to globalization of K-food and expansion of the K-source industry's export base. While the controversy has not subsided, it seems that they are reorganizing their YouTube channels where they can easily control their messages.
As the production team predicted "sequential corner reorganization", it is expected that it will be adjusted to ▲brand and restaurant trend explanation type ▲ on-site inspection content reduction and replacement ▲ overseas market-related planning, etc., away from the existing recipe video." However, since the channel has not disclosed the exact scope of the reorganization, attention is being paid to the actual extent of the change.
narusi@sportschosun.com
