Delete one after another → break..Kim Saeron separated Kim Soo-hyun from the advertising industry in the altercation
Mar 15, 2025
|
Dinto decided to terminate the advertising model contract with Kim Soo-hyun through its official account on the 15th""It was difficult to immediately announce Dinto's official position and terminate the model contract until Kim Soo-hyun and his agency expressed their position as partners who worked together on the recent controversy and decided that it was right to keep the principle of good faith in the relationship and contract." he said.
Dinto and Kim Soo-hyun have signed a model contract for a year, so the contract was valid until August. However, it has been decided to terminate the contract in seven months. "As a result of confirming the agency's position on the previous day (14th), we judged that it was a serious reason for the difficulty of fulfilling the advertising model contract, and we are officially proceeding with the relevant contract termination process through a lawyer."
Kim Soo-hyun was suspected of dating the late actor Kim Sae-ron since he was a minor, but denied the allegation. Kim Soo-hyun's side admitted that they dated Kim Sae-ron from the summer of 219 to the fall of 2020 after he became an adult.
As a result, many brands where Kim Soo-hyun worked as an advertising model looked at the issue sensitively, and several brands are continuing to terminate their contracts. Luxury brand Prada also informed us that it has decided to terminate the contract with Kim Soo-hyun in consideration of the importance of the issue. As part of the headquarters' decision, the termination of the contract has been decided at this time."
In addition, Shinhan Financial Group used Kim Soo-hyun as an advertising model along with Shin Yoo-bin, a national table tennis player, but it was confirmed that Kim Soo-hyun's photo was deleted from its official account. Shinhan Financial Group selected actor Kim Soo-hyun as a model for its asset management brand in June last year and has used him as the group's ambassador. Shinhan Financial Group's appointment as a representative model of a group company was the first in 13 years, and Kim Soo-hyun's selection was unusual, but it drew attention by deleting the photo with the remaining contract period.
In addition, large retail company Homeplus deleted Kim Soo-hyun's photo on the first screen of the online application, and Eider and Shabu All Day also deleted Kim Soo-hyun's photo from the channel. CJ Foodville has decided not to renew its contract with Kim Soo-hyun in the middle of this month as the model contract for Tous Les Jours is about to end.
lunamoon@sportschosun.com
