Hive has no reason to stop New Jins from disrupting the ribbon in memory.

Mar 07, 2025

Hive has no reason to stop New Jins from disrupting the ribbon in memory.
Newzins (NJZ)

Photo by Yonhap News



Hive refuted the claim that he prevented the use of a memorial ribbon only for New Jeans during the Jeju Air disaster.

Hive countered on the 7th, "'We inform you that there is a spread of the wrong facts regarding the memorial ribbon' and that the company has no reason to prevent the artist from using it as a memorial ribbon.'"

"At the time, Hive was conducting a comprehensive review of whether and how each label artist used a memorial ribbon as well as Newzins," Hive said. In consideration of broadcasting conditions in Korea and Japan, it delivered to each label that needed to coordinate with broadcasters in advance. In addition, the broadcaster said, "We have coordinated subtitles and MC comments on the reason for the memorial ribbon." In the process, all artists expressed their intention to defeat and tried to provide the same ribbon to Newzins. However, they expressed their intention to wear the ribbon they had prepared, and it was decided in respect of this."




On the same day, the first interrogation date of the case of the 「Prohibition of the preservation of the status of an agency and the conclusion of an advertising contract」 was held at the Seoul Central District Court.

The members of New Jeans mentioned the Jeju Air disaster in December last year, saying they almost became the target of criticism due to Hibe. The members tried to put a memorial ribbon on the Japanese stage, but Hive said "It could be taken issue by a Japanese broadcasting stationI blocked him because " Members of the New Jeans rushed to make a commemorative ribbon after receiving the position that there was no problem after checking the station," he said, claiming that he had received continuous discrimination from Hib.

▶The following is the full text of Hive's position




I would like to inform you about the memorial ribbon mentioned in today's provisional interrogation.

I would like to inform you that the wrong facts regarding the memorial ribbon are spreading. There is no reason for the company to stop the artist's use of a memorial ribbon.

At the time, Hive was conducting a comprehensive review of whether and how to use memorial ribbons for each label artist, as well as Newzins.




Considering the broadcasting conditions in Korea and other Japan, we delivered to each label what needs to be coordinated with the broadcaster in advance. In addition, the station coordinated subtitles and MC comments on the reason for the memorial ribbon.

In the process, all the artists expressed their intention to defeat and tried to provide the same ribbon for Newzins. However, they expressed their intention to wear the ribbon they prepared, so the final decision was made in respect of this.



wjlee@sportschosun.com