TXT’s Yeonjun Stars in Jo Malone London’s ‘Scent Layering’ Campaign

Sep 11, 2025

TXT’s Yeonjun Stars in Jo Malone London’s ‘Scent Layering’ Campaign



Tomorrow X TOGETHER YEONJUN unveiled a magazine for the 'Cent Layering' campaign with perfume brand Jo Malone London.

Yeonjun, who showed his side as an artist with a solo mixtape 'GGUM' (Gum), from selecting materials to participating in song work last year, showed off his unique colorful personality and story in the campaign pictorial of 'Cent Layering'. In particular, my own combination of expressing myself, Jo Malone London's 'Cent Layering' concept and fragrance, was visually perfect, creating a sensual atmosphere.

Jo Malone London is launching a campaign called 'Scent Layering', a sensory way of self-expression through a combination of different scents. All of Jo Malone London's colons are designed to harmonize with each other, and feature a richer scent with a combination of various scents through the long-standing Jo Malone London's unique fragrance culture, 'Cent Layering'. You can discover your own signature scent and experience the pleasure of expressing yourself by layering two different scents depending on the mood, season, and special event of the day.




TXT’s Yeonjun Stars in Jo Malone London’s ‘Scent Layering’ Campaign
The signature product in the pictorial with YEONJUN is "Wood Sage & Sea Salt", one of Joe Malone London's best presences. It is characterized by the sensuous and lively experience of the refreshing wind blowing on the British coast and the breaking waves on the cliff being expressed in incense, and it can be transformed into a completely different mood through harmony with various scents with a representative layering base.

A brand official said "Jo Malone London's "Wood Sage and Sea Salt" combines the cool air of the sea with the scent of woody, which goes well with autumnal vibes"You can use it alone, but I recommend using it as the layering combination chosen by YEONJUN in the pictorial."."

TXT’s Yeonjun Stars in Jo Malone London’s ‘Scent Layering’ Campaign
The Fed's best combiner is 'Blackberry & Bay', 'English Oak & Hazelnut'. When combined with Blackberry's sweet nectar scent 'Blackberry & Bay', 'Wood Sage & Sea Salt' can be combined with a soft and warm natural scent to create a comfortable and relaxed mood. In addition, layering with 'English Oak and Hazelnut' can complete a more sophisticated mood with a fresh atmosphere.






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