ILLIT Becomes the New Face of Pocari Sweat
Mar 26, 2025
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According to her agency Belift Lab on the 26th, ILLIT (Yoona, Minju, Mocha, Wonhee and Iroha) has been selected as the 30th model of Pocari Sweat of Dong-A Otsuka.
Earlier, member Wonhee served as the brand's 29th model. The team (girl group) unit contract is the second in Pocari Sweat's history following Twice in 2017.
Pocari Sweat said "ILLIT is a group with bright and lively charm that fits well with the brand's refreshing and healthy image"I think the brand message supporting the individuality and youth of teenagers heading their own way will be well conveyed through Irish," he said, explaining the reason for selecting the model.
The Pocari Sweat commercial is a 'star-like entrance' passed by popular stars of the day. Past models include actors Son Ye-jin, Han Ji-min, Park Shin-hye, Kim So-hyun and Twice. Irish also showed off its presence as a leading 'teen icon', representing the independent and enterprising teenagers.
Meanwhile, Eyelet, which celebrated its first anniversary on the 25th, is constantly loved at home and abroad. They were recently awarded the Best New Artist (K-Pop) ' at the "2025 iHeartRadio Music Awards' for the Rookie of the Year award. In addition, he won a total of 13 awards at major music awards in Korea and Japan, including seven awards for the Rookie of the Year.
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