Jungwoo Ha "You look like your aunt," Ryu Seung-ryong "Big hand and weak hand," "Branding legend" Noh Hee-young, producer Lee Seok-ro, joined hands to open YouTube.

Mar 06, 2025

Noh Hee-young, Korea's leading branding expert, recently launched a YouTube channel 'Big Hands Roh Hee-young' to take on a new challenge.

In the past, Noh Hee-young served as vice president of Orion, brand strategy advisor of CJ Group, and CEO of YG FOODS, creating numerous successful brands such as 'MarketO', 'Vivigo', 'Seasonal Table', and 'Olive Young'.

This YouTube channel was opened in collaboration with producer Lee Seok-ro of Honeybee Studio, which produced 'Study King Genius' and 'Han Ga-in YouTube'. Currently 'Big Son No Hee-young' has about 4,000 subscribers, and the first uploaded video 'First publication of the success story of Korea's biggest hand No Hee-young as proved by top stars' actress Jungwoo Ha, Ryu Seung-ryong, Ko So-young, stylist Han Hye-yeon, and singer Sandara Park drew attention.

In the video, Jungwoo Ha expressed her affection, saying "No Hee-young is like an aunt of her own family", while Ryu Seung-ryong mentioned her business sense and warm personality "Big hand and weak hand".

At the same time, Noh Hee-young announced on her personal SNS that she wanted to share her experiences of challenges, failures, and success through the channel. He said "I start with a mind that if I had a senior who could give me a TIP to a reckless challenge when I was young, what if I had a leader who taught me how to." "I want to share many challenges, projects, and brand success know-how that have been recklessly committed at times strategically and at times.", signaling active communication.

He also said "Thank you to everyone who made YouTube"I thanked my colleagues for being with the production team.

In the future, Noh Hee-young will provide brand success strategies, creative marketing secrets, and analysis of new trends through the channel.

mj.cho@sportschosun.com