Kim Kardashian Promotes New York Hanbok Edition in Unexpected Underwear..a deluge of mockery of one's figure

Mar 06, 2025

The underwear brand launched by model and actor Kim Kardashian has been at the center of controversy with a marketing event held in Times Square, New York, USA.

According to local media such as Reuters and Britain's Daily Mail on the 5th (local time), 'SKIMS' installed a large bikini balloon about 18m long in the middle of New York Times Square.

The structure, which was installed to celebrate the launch of the new swimsuit, shows Kardashian lying in a blue bikini that he wore in a recent photo shoot. Kardashian was in a blindfolded position with both arms, and a 1.2M high blue deck with the brand's logo was installed underneath.

According to the Daily Mail, local Internet users are saying "It's a public place for children to see, but it's not appropriate."It's an unrealistic representation of a woman's body", "The worst marketing without the ability to empathize" responded negatively.

However, Kardashian drew attention by sharing a picture of the marketing balloon on his SNS, writing "I can't believe my swimsuit balloon is floating in the middle of Times Square."

yaqqol@sportschosun.com

Kim Kardashian Promotes New York Hanbok Edition in Unexpected Underwear..a deluge of mockery of one's figure

Celebrity