Kim Soo-hyun Faces Advertising Fallout Amid Dating Rumors
Mar 13, 2025
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Only photos of Kim Soo-hyun disappeared from Shinhan Financial Group's official SNS on the 13th.
Shinhan Financial Group deleted a photo of actor Kim Soo-hyun from its official account, which it posted with national table tennis team member Shin Yoo-bin.
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In addition, Homeplus, a large retail company that had been watching until yesterday, has deleted the main photo of Kim Soo-hyun's whole body that appears on the first screen of the application. Homeplus, which has been putting all its life and death into the 'Home Run' event amid the current crisis of the company's dissolution, has become unable to properly promote its products due to the overlapping model risks.
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K2 Korea and Shabu All Day, the models of Kim Soo-hyun, also deleted all of Kim's photos from their official social media. Beauty brand Dinto has reportedly put Kim Soo-hyun's model-related schedule on hold.
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Earlier on the 10th, 'Ga Se-yeon' quoted the bereaved family's words and claimed that Kim Soo-hyun had been dating for six years since November 2015, when Kim Sae-ron was a minor. Then, Kim Soo-hyun's agency, the Gold Medalist, hinted at a strong legal response, saying, `We will consider the strongest level of legal response to indefinite false information.' However, even afterwards, 'Gah Se-yeon' released new photos of Kim Soo-hyun and Kim Sae-ron's physical touch and text messages asking for Kim Sae-ron's 700 million lawsuit during his lifetime, but Kim Soo-hyun denied all the allegations, saying, `The official position I told you earlier remains unchanged.' However, since then, additional letters from the military to Kim Sae-ron, postcards sent to the Paris venue, and new kiss photos have been released.
As a result, a farewell relay has begun in the advertising world, but Kim Soo-hyun will not announce his official position regarding Kim Sae-ron until next week.
Regarding Kim Soo-hyun's recent broadcast from the Horizontal Center, the gold medalists of Kim Soo-hyun's agency said, `We will make a statement next week on clear grounds to correct the facts and respond to unfounded rumors.'
We apologize for causing you fatigue for a long time. We ask for your understanding as a measure to avoid continuous reporting," he said.
lyn@sportschosun.com
