Kim Soo-hyun Faces Industry Fallout Amid Allegations of Past Relationship with Kim Sae-ron
Mar 12, 2025
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According to the distribution industry on the 12th, brands related to Kim Soo-hyun are closely monitoring the situation and reviewing future schedules.
In particular, the CEO of a beauty brand with Kim Soo-hyun as a brand model said, `First of all, I'll trust and wait. Rather than being swayed by uncertain things, I try to focus on what I can do and what I have to do first"I posted, but changed my position after a strong protest.
The representative said "We deeply apologize for this issue. At the time, I thought it was necessary to inform that I was monitoring and waiting for a process to more clearly confirm the facts rather than making a hasty judgment based solely on the fragments of information. Currently, all planned schedules related to the model are on hold."
In addition, clothing brands and food-related companies are also known to have removed all of Kim Soo-hyun's face from their official SNS and are in a state of 'all-stop' promotional materials.
The financial group, where trust is important, also took a cautious stance, saying "We will watch the situation and carefully review it."
Meanwhile, the YouTube channel 'Garoseo Research Institute' borrowed the words of the bereaved family and claimed that Kim Sae-ron had been dating Kim Soo-hyun for six years since he was 15.
Se-yeon said Kim Soo-hyun and Kim Sae-ron have been together since the establishment of the agency, and they kicked Kim Sae-ron out of the agency when Kim Sae-ron's drunk driving accident occurred in May 2022.
The gold medalist even sent proof of contents to Kim Sae-ron, who caused the damage, asking him to pay back 700 million won, but Kim did not answer the phone.
'Ga Se-yeon' also released a text message sent to Kim Soo-hyun after Kim Sae-ron received a certificate from his former agency, the Gold Medalist, in March last year to pay back the penalty.
Kim Saeron told Kim Soo-hyun 'Oppa, I'm Saeron. I'm preparing hard to come back, and I'll pay you back step by step at least a few percent for each piece. It's not that I don't do it, but I'm not good at it. Do I have to go to. Help me.. Do me a favor. Kim Soo-hyun reportedly did not respond to the message, although he appealed, saying, 'Give me time'.
shyun@sportschosun.com
