Kim Soo-hyun Faces Career Fallout, Taiwan Fan Meeting to Proceed as Planned
Mar 21, 2025
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On the 21st, Taiwanese media ET Today confirmed that Kim Soo-hyun, who was embroiled in a suspicion of dating the late Kim Sae-ron as a minor, will attend the Kaohsiung Cherry Blossom Festival," he reported.
1 President Enterprises, which hosts the event, also said "There has been no change from the information we have received so far." The refund part is also expected to be discussed separately.
If Kim Soo-hyun cancels the event, a penalty of 30 million yuan (about 1.3 billion won) will be incurred, which has also drawn attention in Korea.
Kim Soo-hyun is currently facing the biggest crisis since her debut, embroiled in allegations that the late Kim Sae-ron dated when she was a minor.
In particular, companies that have been scrambling to use Kim Soo-hyun as models due to the privacy issue are losing their hands.
On the 15th, beauty brand Dinto decided to terminate the advertising model contract with Kim Soo-hyun on its official SNS" he said.
Kim Soo-hyun's Dinto model contract period is until August 2025, and although there are still five months left, the contract is terminated early due to rumors of dating Kim Sae-ron.
"After confirming the agency's position on the previous day, we determined that it was a serious reason to make it difficult to fulfill the advertising model contract," Dinto explained, "We are officially in the process of terminating the relevant contract through an attorney."
On the 14th, Kim Soo-hyun was also out of the luxury Prada as Ambassador.
Prada Client Services said "We inform you that we have decided to terminate the contract with Kim Soo-hyun in consideration of the importance of the issue. As part of the headquarters' decision, the termination of the contract has been decided at this time."
In addition, only photos of Kim Soo-hyun disappeared from Shinhan Financial Group's official SNS.
Shinhan Financial Group deleted a photo of actor Kim Soo-hyun from its official account, which it posted with national table tennis team member Shin Yoo-bin.
Shinhan Financial Group selected actor Kim Soo-hyun as its asset management brand model in June last year and even used Shinhan Financial Group Vietnam as its group brand ambassador. Shinhan Financial Group's appointment of a representative model for a group company has drawn attention for the first time in 13 years. It is known that there is still an advertising contract period between Kim Soo-hyun and Shinhan Premier Asset Management.
In addition, Homeplus, a large retail company, has deleted the main photo of Kim Soo-hyun's whole body that appears on the first screen of the application.
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On the 21st, a Disney+ official decided to put the disclosure plan 'nockoff' on hold after careful consideration" he said.
Previously, 'knockoff' said on the 12th that `Season 2 is filming as planned,' but it is unclear when even Season 1 will be released.
Initially, 'knockoff' was scheduled to release season 1 in April after releasing 'HyperKnife' in March, but the release schedule is now unclear.
Knockoff is a drama about a man whose life was turned around by the IMF from an ordinary office worker to the king of the world's fake market. It is a tent pole work known to have a production cost of about 60 billion won and is considered an expected work of Disney+.
narusi@sportschosun.com
