Lee Chae-min Tops October Actor Brand Reputation Rankings
Oct 22, 2025
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The Korea Corporate Reputation Research Institute indexed 186,695,012 brand big data of 100 actors appearing in dramas, movies, and OTT from September 21, 2025 to the brand reputation algorithm by measuring consumers' brand participation, media volume, communication volume, and community volume. As a result, Lee Chae-min ranked No. 1 in brand reputation.
In October 2025, the 30th place in the actor brand reputation was in the order of Lee Chae-min, Jo Woo-jin, Lee Byung-hun, Lee Young-ae, Kim Go-eun, Shin Ye-eun, Heo Nam-joon, Jeon Ji-hyun, Kim Da-mi, Kim Gun-woo, Jang Dong-yoon, Han Suk-kyu, Ko Hyun-jung, Song Joong-ki, Park Jung-min, Choi Yuri, Kang Han-na, Rowoon, Lim Yoon-ah, Ma Dong-seok, Son Ye-jin, Kang Dong-won, Um Jung-hwa, Song Seung-heon, Park Kyu-young, Lee Re, Shin Hyun-bin.
Koo Chang-hwan, head of the Korea Enterprise Reputation Research Institute, analyzed that Lee Chae-min, who became a popular actor through the drama 『The Tyrant's Chef』, was ranked first. Cho Woo-jin's brand, which received favorable reviews for creating various colors in the movie that drew the attention of consumers, came in second, and Lee Byung-hun, who became a national actor who answered everything with his acting skills, came in third"Brand analysis."
Lee Chae-min was loved by viewers for playing the main character, Yeonhui-gun Lee Heon, on tvN 'The Tyrant's Chef', which ended last month.
lunamoon@sportschosun.com
