Lee Junho's popularity has even pierced Brazil..I can feel the love of K-content on the national talk show
Mar 12, 2025
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On the afternoon of the 10th (local time), Lee Joon-ho appeared for the first time as a Korean actor on the late-night talk show 'The Noichi', which will be broadcast on SBT, a public network in Brazil.
'The Noichi' is a talk show hosted by popular comedian Danilo Gentili and has been gaining popularity locally since its first broadcast in 2014. Earlier, many global stars, including Keanu Reeves, M. Night Shyamalan, Josh Hartnett, Tom Holland, and Hugh Jackman, visited.
Lee Joon-ho, who held a fan concert '2025 Lee Joon-ho FAN-CON in SAO PAULLO' (
Lee Joon-ho, who appeared with the introduction of host Danilo Zenchili, greeted in the local language and expressed his first visit to Brazil, saying, `I heard Brazil is a beautiful and hot place, and I was glad that the airport and the concert hall cheered very warmly.' He then introduced an episode of tasting the traditional dish, Churrasco, and increased intimacy by enjoying the time prepared for Lee Joon-ho, who loves ice cream.
He gained worldwide popularity with his leading JTBC drama 'King the Land', topping the TV (non-English) category three times on Netflix's top 10 global websites and topping 21 regions, including Brazil. Questions about 'King the Land' were raised not only at the press conference held a day before the performance, but also on the show. Amid the great popularity of Korean content in Brazil recently, Lee Joon-ho, who has been shining his presence at the center, said, `Thank you and proud of you for loving Korean culture and content on the other side of the world as well. Some people have known and liked me for a long time, but I feel that the distance has been reduced thanks to technological advances. It's nice to be able to communicate closely with fans online."
Lee Joon-ho told the story of his life blocking sunlight to express a lonely character who lost 16kg for his work or experienced an accident. There is also a scene in which a fire arrow is shot in "'Clothes sleeve red tip', and he did it himself without a stand-in for naturalness. The director suggested using a stand-in, but I thought it would look more natural and real"He also expressed his passion for acting.
Lee Joon-ho, who successfully completed his fan concert tour of eight performances in four regions at home and abroad, is also predicting a brilliant performance as an actor this year. From the Netflix series 'Casharo's life-friendly hero 'Kang Sang-woong' to the youth representative 'Kang Tae-pung' facing the IMF in 1997 in tvN's new drama 'Taepung Corporation', various acting transformations will be presented. He is based on a webtoon with a title that combines 'Cash' and 'Hero' about 'Cash'", he introduced, asking for expectation and attention.
The broadcast starring Lee Joon-ho was also posted on the official YouTube channel of 'The Noite com Danilo Gentili' and "Interviews about singer and actor careers are very interesting. Interviews" and "A true all-rounder and warm-hearted artist for fans, such as singers, actors, dancers, and composers, who got to know him better."
Expectations are high for Lee Joon-ho's performance in 2025 as he captivated Brazil with his unique charm.
lunamoon@sportschosun.com
