sold out one after another...Lee Jang-woo's Walnut Snack Arrives in Busan

By Minjeong, Cho

Mar 12, 2025



sold out one after another...Lee Jang-woo's Walnut Snack Arrives in Busan
Photo=Sports Chosun DB



Actor Lee Jang-woo is making a splash in the restaurant industry beyond entertainment. The walnut snack brand 'Buchang Confectionery', which debuted in October last year, has accumulated 100 million sales in just five months, leading the K-dessert craze.

Buchang Confectionary, which is expanding its business nationwide, is taking aggressive steps by opening new stores in Busan, following Seoul, Daegu, and Gyeonggi Province.




Buchang Confectionary opened its fourth store at Shinsegae Department Store's Centum City branch in Busan on the 12th. Even before the opening, a long queue was formed in front of the store, and Lee Jang-woo will visit the store in person and meet with fans on the 15th. The store tried to differentiate itself by adding the brand's historical story along with unique menus such as 'Milkney Salt Walnut Snack'.

Buchang Jegwa is a project that actor Lee Jang-woo and FG CEO Lee Kyung-won revived their family bakery, which started 60 years ago in Gyeongju, North Gyeongsang Province, in 30 years. Photos and posters showing the past Buchang Jegwa are displayed throughout the store, emphasizing the brand's identity.

sold out one after another...Lee Jang-woo's Walnut Snack Arrives in Busan
Buchang Confectionary, which received a hot response in Korea, is now targeting the global market. It is planning to enter major Japanese department stores in the second half of this year and is also promoting cooperation with famous Japanese lifestyle companies. After that, it plans to expand its scope to overseas markets such as the United States and Vietnam. In addition, more than 10 additional stores will be opened in Korea by the first half of next year.




FG CEO Lee Kyung-won said, `We will raise the status of 'K-dessert' not only at home but also abroad"Based on the Gyeongju area, we are also considering social contribution projects such as the establishment of a scholarship fund and the establishment of a Buchang Confectionary School."

Lee Jang-woo's presence in the restaurant industry and entertainment industry is more solid. Attention is focusing on whether 'Lee Jang-woo's walnut bread' will be successful in the global market beyond Korea.






mj.cho@sportschosun.com