All-stop broadcasting...CEO of Jongwon Baek Dubon Korea, "I will cut my bones to restore trust"

Apr 15, 2025

All-stop broadcasting...CEO of Jongwon Baek Dubon Korea, 'I will cut my bones to restore trust'



Dubon Korea, represented by Jongwon Baek, promised to renew its recent series of controversies.

On the 15th, Dubon Korea made an official statement saying, `Now I will change everything""We will make all-out efforts to restore customer trust by innovating the entire organization and business with the determination to sharpen the bones." he said.

"We feel a heavy responsibility for recent issues such as inappropriate behavior of employees belonging to local projects and hygiene management issues at the festival site. "We are pushing for fundamental changes in the organizational culture and work system as a whole."", he explained.




As a concrete measure, the company proposed ▲ the establishment of an audit organization and the operation of an external communication system ▲ the innovation of organizational culture and strengthening the responsibility of executives and employees ▲ the complete reorganization of the food safety and hygiene management system.

Dubon Korea will continue thorough innovation to fulfill its responsibilities as a listed company and restore trust"I will correct all the problems raised this year and make sure to be reborn." he said. He added "Thank you for the harsh rebukes and warm encouragement from our customers, and please watch the changes going forward."

Meanwhile, Dubon Korea has recently been suffering from a series of noises such as controversy over the content and price of raw materials, errors in labeling the country of origin, hygiene problems at festival sites, black list operation, and inappropriate recruitment culture. As a result, broadcasts that Jongwon Baek CEO was scheduled to appear have been postponed or postponed. MBC 'Chef of Antarctica', which was scheduled to premiere in May, has been postponed indefinitely, and tvN 's Business Genius White Sands has not been confirmed.






mj.cho@sportschosun.com