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| 르세라핌. Photo courtesy = Source Music |
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K-pop, which meets English, is showing great power.
If K-pop was noticed in the beginning for the pleasure of the sword dance, hooky melody, and original worldview concept, it is now adding English lyrics to make the message a selling point.
It was also BTS that started the popularity of English songs. They gave hope to listeners by delivering the message 'Let's find freedom and happiness through dance and song' with 'Dynamite' in 2020. With this song, BTS became the first K-pop artist to top Billboard's main song chart 'Hot 100', setting a new record. Since then, 'Butter', which tactfully unravels BTS's unrivaled style, and 'Permission to Dance', which gives strong support to people living in a difficult reality, have been successful, sending meaningful messages to listeners around the world.
Blackpink then continued its drastic move by performing four of the eight songs from its second full-length album 'Bon Pink' in English. From 'Taipagirl' to 'Hard to Love' and 'The Happy Girl'Tolly', they showed their confidence and helped expand their global fandom. As a result, it became the first K-pop girl group to win Billboard's main album chart 'Billboard 200' and the UK's official album chart. Since then, the members have been successful in their solo activities, appearing as English songs.
Following the momentum, fourth-generation girl groups also released English songs. SPA steadily tapped overseas markets with 'Life to Short' from 2022 and 'Hold on Tights' in 2023'Better Things'. In January last year, Ive also released 'All Night' in collaboration with an American female rapper. This song is a reinterpretation of the song released in 2013 by Swedish duo Icona Pop, and it hit the global market by singing the message in English, "'Let's shake off all our worries and dance together while enjoying this night.'"
What stands out in particular is Le Seraphim's performance. The English-language digital single 'Perfect Night', released in October 2023, became a hit at home and abroad, establishing itself as the team's signature song. With like-minded colleagues, it was a sensational hit with the lyrics that it can be fun even if it's not perfect, and that nothing is important except that we are together and soft English pronunciation. The song became the first English song by a K-pop girl group to top the daily, weekly, and monthly charts on the music site Melon. It was the first time since BTS that the K-pop group has set such a record.
Le Seraphim also included an English song 'Comeover' in his fifth mini album 'Hot' released on the 14th of last month. 'Come Over' is a song featuring a combination of exciting rhythmic melodies and addictive easy English words, with members of the famous British band Jungle, J Lloyd and Lydia Kitto participating. The song's popularity rose vertically as the stage performed in the music broadcast attracted attention. The members drew attention by showing retro costumes and hairstyles with a vintage feeling unique to 'Come Over'. In addition, the powerful kick in the introduction and the cool arm movements that give pleasure are gaining popularity and are loved as much as the title song. In particular, a music video created in cooperation with Google Android was released on the 31st of last month, igniting the rise. Although the song is included in the album, it ranked 6th on the Japanese Billboard Japan's soaring chart 'Hot Shot Song'. It surpassed 10 million cumulative views in 15 days after its release on Spotify, the world's largest music streaming platform, and was streamed a total of 11,287,217 times as of the 30th.
silk781220@sportschosun.com
