"Cabbage is sweet" at a local mart in China..Park Bo-gum and IU use the portrait rights without permission

By Aram, Park

Apr 14, 2025

'Cabbage is sweet' at a local mart in China..Park Bo-gum and IU use the portrait rights without permission
Picture: Unauthorized use of photographs of Yang Kwan-sik (Park Bo-gum) and Oh Ae-soon (IU) in a mart in Hebei, China



Actors Park Bo-gum and IU, who appeared in the global Netflix drama 'I'm Fooled', are controversial because portrait rights are being used without permission in China.

Professor Seo Kyung-duk of Sungshin Women's University said, `Nuturists reported it"Recently, Yang Kwan-sik (Park Bo-gum) and Oh Ae-soon (IU) were using pictures in a commercial at a mart in Hebei Province, China without permission." he said.

Gwan-sik was using their portrait rights at will, using the scene in the drama where he was selling cabbage for Ae-soon.




Also, make pea rice', 'Is this the corvina?In addition to the explanation that ', portrait rights were also being used in various product sections.

Professor Seo pointed out that "this is a clear example of the actors' right to portrait is being used at will after watching illegally in China."

In particular, until now, China has used the portrait rights of Korean Wave stars appearing in K contents such as Squid Game and The Glory without permission, and furthermore, it has made fake products and sold them as its profit structure," he added.




He also criticized that "Netflix is not officially a service in China" and that "the continued occurrence of these acts is the public admission that they are sneaking in China."

It is time for the Chinese authorities to step up now, he said. "We must take measures to prevent this from happening again by intensively cracking down on illegal activities of our people."






tokkig@sportschosun.com