Jongwon Baek captures the current situation in France, where controversy hits, and is filming Business Genius 3.
Apr 28, 2025
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Recently, an online community posted a Jongwon Baek's sighting, saying, `We are filming Season 3 of the Sands of Commerce Genius in France.'
The picture shows a Jongwon Baek cooking in the kitchen through a window. Jongwon Baek focusing on food while wearing a hat, apron, and mask. At this time, the T-shirt said 'Business genius white sand', indicating that it was filming season 3 of 'Business genius white sand'.
Business genius white sand is an entertainment program about Jongwon Baek's challenge of doing business in barren Korean food, unknown land, and the other side of the world, and is scheduled to air in season 3 this year.
In addition, Jongwon Baek reportedly started filming the first episode of Netflix 'Black and White Cook: The War of the Cooking Classes' earlier this month.
Meanwhile, Jongwon Baek has recently come under fire due to various controversies. Dubon Korea, represented by Jongwon Baek, is embroiled in controversy over the price of 'Backham Gift Set' ,'Baekseok Doenjang' violation of the Farmland Act and false labeling of the country of origin, violation of the Food Sanitation Act and a blacklist of employees.
Due to the ongoing controversy, the Jongwon Baek issued an apology twice and bowed its head, apologizing directly at the regular shareholders' meeting.
In addition, after apologizing for a series of controversies on its website, Dubon Korea said, `I feel a heavy responsibility for a series of recent issues, including inappropriate behavior of employees belonging to local projects and hygiene management of festival sites,' adding, `As employees belonging to local projects in question are immediately excluded from their duties and are under thorough investigation by external agencies, we will take stern measures according to the results" he said. Then "We will thoroughly improve all the wrong and insufficient issues that have been intensively raised this year and make sure to be reborn." Thank you for your cool-headed comments and warm encouragement, and I hope you will watch the changes in the future."
anjee85@sportschosun.com
