Choi Bomin, you're the next prince…Cosmetics and OTT→ screens received
Jun 24, 2025
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Choi Bomin has been selected as a model for the cosmetics brand 'Ever Vilena', which is very popular among the 1020 generations in the Philippines.
Starting with the news of selecting the model, Choi Bomin plans to continue various activities with 'Ever Vilena'.
Choi Bo-min drew attention by confirming his appearance in the original content 'Beauty Empire' released through Asia's largest cross-regional OTT platform, Viu.
Beauty Empire' is a story centered on Southeast Asia and Korea, where the beauty industry has become a huge market as of 2025, and Choi Bo-min played the role of a Korean businessman 'Alex Jang'.
In the recently released work, Choi Bo-min is impressing her overwhelming presence by standing shoulder to shoulder with local actors such as Barbie Forteza and Kyline Alcantara.
In particular, Choi Bo-min has firmly established himself as a major player in the next generation of Hallyu by showing a series of global moves, including casting Southeast Asian dramas and selecting cosmetic brand models. Choi Bo-min, who is recognized for his outstanding ability in all aspects, including singing, performance, and acting, is now trying to capture global fans beyond Korea.
Attention is focused on the continued actions of Choi Bo-min, who is attracting attention as a next generation prince in Asia and enjoys 'general popularity' at home and abroad.
Choi Bo-min will make his first screen debut with the movie 'Stranger Train', which will be released on July 9.
silk781220@sportschosun.com
