SLL Driving K-Content Global Expansion With Customized Content Distribution Strategy

By Jaewan, Ko

Jun 30, 2025

SLL Driving K-Content Global Expansion With Customized Content Distribution Strategy



SLL, a subsidiary of Contentree Central (036420), will focus on expanding the distribution of more than 20 pieces of content in the second half of 2025. SLL is a method of selecting a platform suitable for the concept and target of each work, continuously expanding its contact point with domestic and foreign viewers and elaborately upgrading its distribution structure.

SLL does not focus on a specific platform, but strategically combines various distribution channels such as global OTT, national platforms, traditional broadcasting, and new digital channels depending on the genre, target audience, and market reaction of the work. SLL is organically connecting the entire process of content development from the planning stage to distribution, and is focusing on maximizing brand contact points while increasing suitability for each content and expanding the lifespan of IP.

The price of ▶ confession will be revealed through Netflix in the second half of the year with ▶ Black and White Cook: Cooking Class Wars Season 2 ▶ Crime Scene: Zero ▶ Cashier, and ▶ The Summer I Turned Pretty Season 3, which was released in May, will meet global viewers in July, including ▶ Good Boy, which was released in May, and SLL label Wiip. In Disney+, works of various genres such as ▶Fine: The Mountaineers, which depicts the story of the deceitful of livelihood villagers who flocked to take over the treasure ship buried in the sea, ▶My Youth, Park Seo-joon and Won Ji-an, and ▶UDT: Our Neighborhood Commando, which depicts a pleasant joint operation of the reserve commandos, which are united for their families and neighborhoods, will be released sequentially within this year. In addition, SLL is discussing to supply scheduled new works to the optimal platform and continues strategic consultations with multiple distribution channels with the aim of releasing them within this year.




A SLL official said "As each work has a clear planning direction and target, we are also strategically designing and implementing distribution strategies."New works in the second half of this year will be released through various channels such as OTT, terrestrial, and cable, and will further increase market responsiveness by optimizing distribution by platform."

SLL plans to expand domestic and international partnerships and continue to promote genre and platform expansion strategies based on the global competitiveness of its IP. Through this, the plan is to establish a virtuous cycle structure that encompasses distribution efficiency and content sustainability.






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