Global fan sentiment toward tvN's Saturday-Sunday drama 'Seocho-dong' exploded. More than 20,000 people colored the scene with hot hospitality at the global event 'Star Tour' with leading actors Lee Jong-seok and Moon Ga-young.
tvN's Saturday-Sunday drama 『Seocho-dong" with Lee Jong-seok, Moon Ga-young, Kang Yoo-seok, Ryu Hye-young and Lim Sung-jae (script Lee Seung-hyun/director Park Seung-woo/projected CJ ENM Studios/production Green Bam Media) deals with the joy, sorrow and pleasure of five lawyers (lawyers who are hired by law firms and receive salaries) who go to work in Seocho-dong Law Town every day. The final episode of 'Seochodong', which aired on the 10th (Sun), ended in the talk of the town, achieving its highest ratings, with a maximum of 8.9% and No. 1 in the same time zone including general programming and cable.
'Seocho-dong' has led to a heated response both at home and abroad. Based on global OTT Rakuten Vicky, it ranked in the top 5 in 150 countries and regions, including the United States, Brazil, France, the United Arab Emirates, and India, and tvN Asia, Southeast Asia's largest K-drama service channel, ranked first in Malaysia, Singapore, Indonesia, and the Philippines for two consecutive weeks, achieving the highest performance among tvN dramas aired in 25 years.
Thanks to this global popularity, CJ ENM Hong Kong organized a screening event 'Star Tour' where Lee Jong-seok and Moon Ga-young, the main characters of 'Seochodong', meet Malaysian fans in person. The 'Star Tour' held in Malaysia on August 10th and 11th presented a special time to global fans who love 'Seochodong' following a red carpet event and a final screening event for fans on the first day and a press conference with local media on the second day. In particular, about 20,000 local fans gathered at the red carpet event to see the two main actors of 'Seocho-dong' to realize their global popularity.
Rumor has it that the second day of the press conference was also heated. A large number of leading Malaysian media, including The Star, Sinchew, and Utusan, participated and expressed keen interest in 'Seochodong'. Among them, the local media 'Malay Mail' with a long history attracted numerous fans at the last screening of 'Seocho-dong' to see Lee Jong-seok and Moon Ga-young. There is a K-drama craze in Kuala Lumpur, Pavilion.
Lee Jong-seok, who experienced a passionate global fan sentiment toward `Seocho-dong,' said "This is his first visit to Malaysia, and he was overwhelmed by unexpected heat and cheers. Thank you again to the local fans who loved "Seochodong", and I think I can go back with good memories thanks to you. Moon Ga-young also attended the event with a nervous mind after a long time because so many fans came. Thank you to all the fans who loved "Seocho-dong."
CJ ENM Hong Kong, who organized this event, said "I think this event would have been a special memory for global fans who love K content. Thank you again for your enthusiastic interest in the drama .
