Rose Breaks Barriers at MTV VMAs, Fuels Grammy Hopes
Sep 09, 2025
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Along with the Grammy Awards, Billboard Music Awards, and American Music Awards, the Korean language resonated at the MTV Video Music Awards (hereinafter referred to as MTV VMA), which is considered one of the four major popular music awards in the United States. The voice of BLACKPINK is Rosé. Rosé won the grand prize 'Song of the Year' with her collaboration song 'Apartment' with Bruno Mars.
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I am also grateful to those who watched me grow as an artist and captured my dreams. The sleepless nights spent to stand strong are rewarding. Teddy, my mentor forever, I won an award. BLACKPINK members, thank you. I love you."
Rosé "Someone recently asked me what the fear of my life was. I was surprised by my answer that 'I'm afraid it will disappoint me at 16 years old by hitting a wall on the journey of pursuing my dream'. At 16, I've always been a weirdo, but one day I hoped I could live like myself and pursue my dreams like the people I saw on TV. This award is the moment when you are rewarded for your efforts. I'll be happy to receive it. I dedicate this award to myself, a 16-year-old who dreamed of it."
This is the first time a Korean singer has won a major category at the MTV VMA. The BTS for 2021 is 'He was nominated for 'Innermite', but unfortunately, the award failed. This means that Rosé and 'Apartment' syndrome were great.
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The Grammy Awards have been particularly popular with non-English singers and people of color to the extent that they are stigmatized as the White Grammy Awards. In fact, BTS, who dominated the `American Music Awards' and" Billboard Music Awards" for three consecutive years, was nominated for the 'Best Pop Duo Group Performance" category and turned a blind eye to it.
Despite such a high barrier, expectations for Rosé are high. 'Apartment' reached No. 3, the highest number of K-pop singers on the Billboard main single chart 'Hot100'. The music video is also continuing its worldwide syndrome with nearly 2 billion YouTube views. Accordingly, Gold Derby, an American Grammy prediction media, ranked 'Apartment'7th in the 'Song of the Year' category, one of the grand prizes. Rosé was ranked 9th in the `Newcomer of the Year' category and 5th in the `Record of the Year' category. Another additional factor is that pop star Bruno Mars helped 'Apartment'.
After the ceremony, Rosé wrote on her account, "Song of the Freaking Year?!"," he said, expressing intense emotion. He also posted photos of his fans and thanked them.
Expectations and attention are focused on whether Rosé, who wrote a new history of K-pop, will be able to deliver another victory.
silk781220@sportschosun.com
