SM C&C Expands Management Division...Expectations for the establishment of a variety of business models

By Jaewan, Ko

Sep 18, 2025

SM C&C Expands Management Division...Expectations for the establishment of a variety of business models



SM C&C is attracting the attention of the industry by participating in SBS 'Our Ballad' as a co-producer ahead of its first broadcast on the 23rd. SBS 'Our Ballad' is a music audition program that seeks the voice of 2025 to sing the ballad that was my song at the time, and is SBS's first emotional ballad audition with the best production team at the forefront. Participants' stories and sincere voices are achieving generational empathy, raising expectations for the birth of the next generation of ballads.

In addition, the audition program world is not just an audition program that will blow a new wind. Some of the program's participants boast that they are more special because they will continue their active activities with the support of SM C&C, the program's co-operator, after the broadcast ends.

SM C&C, which has various artists such as MCs and actors, is focusing on the industry's attention as it is accelerating the expansion and growth of the management sector by earnestly starting the music management through Our Ballad.




Expectations and attention are being paid to the infinite performance of SM C&C, which is bringing expectations to the industry in the second half of this year with various attempts.

SM C&C Expands Management Division...Expectations for the establishment of a variety of business models







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