Son Suk-ku Becomes Face of ‘DUOLAC’ in New Lactobacillus Campaign
Sep 09, 2025
|
Cell Biotech's Korean lactobacillus brand 'Duorak' unveiled a new advertising campaign '221 times stronger lactobacillus, Duorak' with Son Seok-gu on the 9th. In this TV commercial, Son Seok-gu delivered the line "Duorak's skill, which is up to 221 times more powerful in-house viability" with charismatic eyes and a serious voice.
In particular, it is rumored that Son Seok-gu led the atmosphere with concentration and energy at the commercial shooting site. Despite the difficult schedule, he made the scene lively by breathing with the staff with a pleasant attitude, and at the moment he stared at the camera, he captivated the scene with overwhelming charisma. A filming official said "The atmosphere emitted by actor Son Seok-gu burst into exclamation from all over the set." Starting with this TV commercial, Son Seok-gu plans to imprint the message of '221 times stronger lactobacillus, Duolak' to the public through various channels such as online and outdoor advertisements.
A Cell Biotech official said, "We expect Son Seok-gu's charisma and healthy energy in delivering 30 years of research results to consumers will most convincingly demonstrate the value of Duolak."Starting with this campaign, we will present a new paradigm called "221 times stronger lactobacillus" through various channels." he said.
Recently, Son Seok-gu has been meeting with viewers as Oh Seung-hoon in the original Disney+ series 'Casino Season 2', which was introduced as an MBC special drama. It solidifies its presence by showing a wide spectrum of acting through various works such as movies 'Crime City 2', 'Night Fishing', drama 'My Liberation Diary', 'DP', 'Depending on Murderers', '60 Days, Designated Survivor', 'Beautiful Than Heaven' and 'Nine Puzzle'. It is currently in the midst of filming the new Netflix original series 'Road' (tentative).
compact@sportschosun.com
