Song Ji-hyo Unveils Daring New Underwear Shoot

Sep 23, 2025

Song Ji-hyo Unveils Daring New Underwear Shoot



Song Ji-hyo Unveils Daring New Underwear Shoot
Song Ji-hyo, who became the underwear CEO, showed an unconventional underwear pictorial.

On the 23rd, Song Ji-hyo introduced a new underwear pictorial that she sells on her account.

Song Ji-hyo, wearing a white bra top, wore a shirt on top to reveal her delicate charm. The photoshoot released afterwards was even more unconventional. Song Ji-hyo, wearing a black bra top of the same product, draws attention by confidently revealing her slim body without her outerwear.




Song Ji-hyo launched her underwear brand in December last year. At that time, it became a hot topic with a pictorial taken in underwear, but in February, he confessed to sluggish sales through SBS entertainment program 'Running Man' that "One order comes in a day."

Afterwards, the members of Running Man showed loyalty to promoting Song Ji-hyo's underwear and pajamas. In particular, sales rose sharply after Song Ji-hyo's pajamas were introduced on Kim Jong-guk's YouTube channel 'Jim Jong-guk'.

Meanwhile, actress Song Ji-hyo will appear in the movie 'Encounter House', which will be released on Oct. 15.






wjlee@sportschosun.com