Taylor Swift's Super Bowl Performance Eventually Frustrated? ...The NFL didn't meet the conditions
Sep 28, 2025
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On the 28th (Korean time), several U.S. media reported that Swift ended up not on the stage of the Super Bowl halftime show. Rumors of an appearance have been around for months, but it ended when the NFL did not accept his conditions.
According to the U.S. media Complex, Swift demanded conditions suitable for her global status, but the NFL refused to do so. The NFL traditionally does not pay performing artists, but instead considers 'exposure in front of more than 100 million viewers' compensation.
However, pop officials say that Swift knows well the ratings and global attention she can draw. There is no reason to give up the stage for free because it is already over the ranks of superstars." For this reason, Swift wanted complete control over the overall production of the performance and treatment that reflected her market value, such as advertising her project, but the NFL reportedly did not accept it.
The NFL still maintains its stance that the `half-time show is the best promotional stage.' In fact, a number of stars, including Shakira and The Weeknd, have appeared under this condition.
However, this stage was not considered a benefit in Swift, which has already risen to the legendary level. In particular, Swift's claim is not unreasonable, as there have been cases in which viewership has risen by up to 9% simply by catching Swift sitting in the stands on the screen in NFL games.
Meanwhile, Swift's departure has prompted the NFL to continue discussions with other artists instead of Swift. Adele and Miley Cyrus are mentioned in the candidate list. Earlier, NFL Commissioner Roger Goodell had said in the past that `Swift can be on stage whenever he wants' but the decision is revealing that it has failed to meet more conditions.
American pop officials also criticized the NFL for not recognizing Swift's value, saying it was a painful mistake, adding that the league missed the opportunity to come once in its life.
The Super Bowl will be held on February 9 next year at Levi's Stadium in California.
star77@sportschosun.com
