BLACKPINK Lisa's hand is heart-chumping, KOSDAQ is up and down..Stock prices skyrocket 25 percent

By Aram, Park

Oct 24, 2025

BLACKPINK Lisa's hand is heart-chumping, KOSDAQ is up and down..Stock prices skyrocket 25 percent



BLACKPINK Lisa's hand is heart-chumping, KOSDAQ is up and down..Stock prices skyrocket 25 percent
A picture of world star group Black Pink Lisa's SNS shook the domestic stock market. When Lisa posted a photo of herself using 'Hachuping' goods on her smartphone, the stock price of SAMG Entertainment, which created the character, soared.

As of 12:30 p.m. on the 24th, SAMG Entertainment shares are trading at 63,400 won on the KOSDAQ market, up 22.4% from the previous trading day. At one point, it soared to 64,900 won (up 25.3 percent).

Lisa released a picture of a smartphone with a 'Hachuping' grip talk on her personal account the day before. Hart Chuping is a popular character in SAMG Entertainment's representative animation 'Catch! Tiniping', and when Lisa's post was posted, interest in related toys and goods increased rapidly, centering on the fandom.




Lisa has 100 million followers on social media. Considering global influence, it is interpreted that a single photo immediately reflects the 'celebrity effect', which is directly related to corporate image and sales expectations.

In fact, Lisa has left similar cases in the past. Last year, when he posted a picture of a character doll from Chinese toy company Pop Mart, the resell price (re-selling price) of the product soared more than 30 times the regular price and sales soared. The industry predicts that this 'Hachuping effect' will also lead to the same trend.

SAMG Entertainment's stock price was recently adjusted due to poor performance in the second quarter, but it succeeded in turning the mood around due to the Lisa effect. Operating profit in the second quarter of this year was 5.4 billion won (down 15% from the previous quarter), which did not meet market expectations (6.4 billion won), but earnings are expected to recover from the second half of the year due to the airing of 'Catch! Tiniping Season 6' and SM Entertainment collaboration projects.




Kim A-ram, a researcher at Shinhan Investment & Securities, said, `The third quarter was a traditional off-season for toys, but we expect a rebound in sales with new tinniping products and SM collaboration goods from the fourth quarter"Lisa's SNS post will have a long-term positive effect on raising brand awareness"



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