Song Ji-hyo's underwear business, which used to sell one a day, is booming. Sales have soared and new products continue to be released

By GyeEun, Lee

Oct 31, 2025

Song Ji-hyo's underwear business, which used to sell one a day, is booming. Sales have soared and new products continue to be released



Actor Song Ji-hyo announced that the underwear business, which suffered from sluggish sales, has finally begun to shine.

On the 30th 'Jongguk' channel, a video clip was posted saying 'Jihyo, if you don't exercise, it will be a catastrophe.'"

Bodybuilder and YouTuber Ma Sun-ho began reciting guest Song Ji-hyo's profile "My real name is Chun Soo-yeon. He is the CEO of Nina Song and made his debut as a cover model for the magazine Kiki in 2001When he said ", Kim Jong-guk wondered about the sales of the underwear brand operated by Song Ji-hyo, saying "What is the current state of Nina song?"




Song Ji-hyo's underwear business, which used to sell one a day, is booming. Sales have soared and new products continue to be released
Song Ji-hyo thanked 'Jong-guk' for doing well thanks to 'Jong-guk' In April, Kim Jong-guk featured the daily life of Song Ji-hyo, who turned into an underwear brand CEO, on his channel 'Jongguk'.

Song Ji-hyo continued "The members helped a lot, so sales rose remarkably." New products are coming out continuously," Kim Jong-guk said. `That's a relief," he said with relief.

Earlier in February, in SBS 'Running Man', Yoo Jae-seok " (Song) Ji-hyo started a business now, and I'm worried. Song Jihyo was worried, saying, "I heard one or two orders are coming in a day." "I'll do my best."I have strengthened my will. In April, Song Ji-hyo also said, "'Jim Jong-guk' 'There is a problem that underwear is not sold well"I was worried about sluggish sales, but it seems to be finally seeing the light.






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