41-year-old KAIST student Koo Hye-sun has become the CEO of a venture company. Expectations are high that my hair roll will be sold out
Nov 20, 2025
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Koo Hye-sun, who continues to challenge without limits in many ways. Today (20th), he announced the launch of a new type of hair roll that he himself researched, developed, and patented. This product has attracted attention as an attempt to expand Korean daily life into a cultural narrative beyond simple beauty items.
Earlier, in an entertainment program, Koo Hye-sun said 'Why is hair roll always the same shape?From the curiosity of ', he told a behind-the-scenes story, saying that he devised a flat hair roll to reduce volume and increase usability. Since then, he has created his own hair roll by increasing technological completeness through the establishment of Studio Gu Hye-sun, a venture company, and collaboration with KAIST.
Not only was the public's interest in the new hair roll hot early on, but expectations rose whenever Koo Hye-sun disclosed the product's launch process on her personal SNS account. The news of the launch, which will make a new history of K-Hair Roll, is adding to the heat.
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"Of course, it is the first business to start, but it is interpreted as an expansion of the phenomenology of K-culture rather than a simple product launch." This small hair roll is a unique scenic street that can only be seen in Korean society. In other words, the narrative of 'people leaving the house with hair rolls' is intact," he added, explaining his philosophical thinking.
Finally, he says, "These scenes are the moments when 'Roll' and 'Action' take place, just like a cut in a movie, and we expect them to be their storytelling. I want to make a memorable movement through the process of turning everyday life into a culture and becoming a story againwith a stiff ambition of "I look forward to selling out." also revealed a cute wish, drawing laughter.
Koo Hye-sun, who is currently studying for a master's degree in engineering at KAIST Graduate School of Science and Journalism, has expressed a brilliant presence across culture and art, from actor to film director to composer. And now he has opened up a new journey as the head of a venture company. As she has built her own unique moves by making her own colors more distinctive in various areas so far, attention is being paid to how the launch, which combines Koo Hye-sun's sensuous planning and execution power, will resonate.
joyjoy90@sportschosun.com
