Accelerate SLL Entertainment Portfolio Expansion...From K-beauty to reality.
Nov 26, 2025
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The first runner is K-Beauty Survival 'Just Makeup'. It was praised for adding humanism to the tension unique to survival by combining professional techniques of professional makeup artists and narratives of participants. It provides differentiated fun from existing beauty contents and immediately after its release, it proved its popularity around related communities, confirming the possibility of expanding K-beauty entertainment.
The second is the season-based settlement of the global hit 'Black and White Cook'. Thanks to the explosive response of season 1, the release of season 2 was confirmed on December 16. This season increased IP completeness by adding fierce strategic confrontations and various mission composition of participants. It is expected to establish itself as a sustainable seasonal entertainment model by strengthening the existing overwhelming scale and structural tension.
Studio Slam continues to develop differentiated original IP in 2026. Scheduled to be launched next year, 'Sell Me the Show' is a new concept sales survival that determines the best 'Selling Creator' in Korea. Participants compete for real sales in real-life commerce through creative sales shows ranging from product planning to directing, storytelling and performance. In addition, 'After-school Theater Class' (tentative) is a reality program in which top actor Kim Tae-ri and other teachers create a theater class in a rural elementary school on the verge of closing and breathe with children.
SLL continues to invest in new format development and season-based expansion along with Studio Slam to build a long-term lineup. It is a strategy to organically connect various genres such as beauty, cooking, and reality in line with rapidly changing entertainment trends and viewing patterns. Through this year's performance and next year's expected works, SLL's entertainment lineup is expected to expand its genre spectrum and market influence at the same time.
Studio Slam CEO Yoon Hyun-joon said "Studio Slam is adding depth to its entertainment portfolio by developing original formats and strengthening seasonal IP with SLL."We will continue to bring new joy to viewers with bold projects that cross the boundaries of the genre in the future."
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