"It's 15,000 won in 30 districts, but it's egg number 4?" Controversy over the egg business being sold by Lee Kyung-sil
Nov 18, 2025
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Recently, broadcaster Cho Hye-ryeon posted a post on her SNS promoting Lee Kyung-sil's ongoing egg business. The product photos were released with the words "sturdy", "the egg is different" and "the harmony of yellow and white", but consumers stopped looking here. Because the eggshell number in the picture was '4'.
The eggshell number is an indicator of the breeding environment of chickens, and the lower the number, the freer the environment. Number 1 is radial breeding, number 2 is plain yarn, number 3 is improved cage, and number 4 is the most dense conventional cage breeding method. In other words, the eggs sold by Lee Kyung-sil are classified as No. 4, the lowest in the breeding environment rating.
On top of that, the price has also raised controversy. The product is sold for 15,000 won based on 30 districts, and some consumers responded, `Isn't it in a price range similar to that of eggs in radiant breeding?,' raising problems on social media and online communities.
As the controversy spread, the manufacturer also explained. A company official said, "We are well aware that the breeding environment is important, but it is practically difficult for all farmers to have the No. 1 environment" he said. "Even in the fourth environment, high-quality eggs can be produced using excellent raw materials and feed, which is another way of industrial development."
In August, Lee Kyung-sil revealed the background of starting an online egg business, saying that she took over the brand model. Because of my mother's childhood memory of frying eggs only for my sister, "Everyone should be able to eat good eggs" also explained that it was a business that started from the heart.
mj.cho@sportschosun.com
