Lee Hyo-ri celebrates the opening of the yoga center for only two months...He's going to the exhibition. Superstar director

By Wooju, Lee

Nov 03, 2025

Lee Hyo-ri celebrates the opening of the yoga center for only two months...He's going to the exhibition. Superstar director



Singer Lee Hyo-ri has even entered the exhibition two months after the opening of the yoga center.

On Eom Jung-hwa's YouTube channel on the 2nd, 'Pop-up opening filled with Eom Jung-hwa's taste, how was the reaction?+A video titled 'Ultra Department Store' was posted.

Um Jung-hwa visited the experiential exhibition 「Ultra Department Store Seoul: Value Meeting at the End of Consumption」, which opened at the Dongdaemun Design Plaza (DDP) on the 30th of last month. This is because the coffee brand launched by Uhm Jung-hwa with her sisters participated in this exhibition.




Uhm Jung-hwa said "Our coffee is here. And here, Hyo-ri's 'Ananda Yoga', and Lee Hyo-ri's 'Ananda Yoga' also participated in the exhibition. Uhm Jung-hwa, who looked at her experience booth, also looked at Lee Hyo-ri's 'Ananda Yoga' booth. The Ananda Yoga booth drew attention as it featured famous quotes related to yoga, ranging from photos of Lee Hyo-ri doing yoga.

Lee Hyo-ri celebrates the opening of the yoga center for only two months...He's going to the exhibition. Superstar director
In September, Lee Hyo-ri opened a yoga center named Ananda Yoga in Yeonhui-dong, Seodaemun-gu, Seoul. 'Ananda' is the name of Lee Hyo-ri's deputy character who has been practicing yoga for a long time. Lee Hyo-ri, who has also been teaching yoga on Jeju Island, started teaching yoga herself under the name of Ananda.

Lee Hyo-ri's yoga center, which was so popular that it had to be conducted only in one-day classes rather than regular classes in September, shows amazing brand value that it entered the brand experience exhibition two months after its opening.






wjlee@sportschosun.com