Park Bo-gum put his name on it..Visiting the countryside and opening hair shops, Lee Sang-i X Kwak Dong-yeon and Bogum Magic

By Sohee, Kim

Nov 19, 2025

Park Bo-gum put his name on it..Visiting the countryside and opening hair shops, Lee Sang-i X Kwak Dong-yeon and Bogum Magic
(from left) Park Bo-gum, Lee Sang-i, and Kwak Dong-yeon Photo courtesy of The Black Label, Green Bam Entertainment, Blitzway Entertainment



tvN's new entertainment program 'Bogum Magic Curl', which is scheduled to premiere in the first half of 26, features a special hair shop operator in which Park Bo-gum, his real friend Lee Sang-i, and Kwak Dong-yeon trim their hair and mind together in a remote rural village. Questions are being raised early on about what kind of warm memories Park Bo-gum, Lee Sang-i, and Kwak Dong-yeon will make by sharing their hearts and exchanging affection with the villagers.

Park Bo-gum, who obtained a license to become a user during his military service, will make a new transformation. Park Bo-gum's imagination of working as a hair designer by shaving off the hair of his classmates in the military becomes a reality. Park Bo-gum already has high-quality skills, but he is said to be constantly practicing with extraordinary enthusiasm. It is expected that Park Bo-gum, who will touch people's hearts beyond hair trimming techniques, will perform well.

Lee Sang-i, who is showing his presence in various fields, from dramas to entertainment shows, will capture the villagers with his delicate observation and tireless energy. Lee Sang-yi's charm, who will communicate gently with the villagers and make the hair shop like a neighborhood love room, is expected to bring laughter to viewers. Kwak Dong-yeon, who was impressed by her skill in housekeeping in various entertainment programs, shows off the aspect of a daily hundred 'Professional Jaler'. With a long experience of living alone, he helps and solves everything from cooking to small repairs, no matter what difficulties the hair shop faces.




In particular, it is rumored that Park Bo-gum, Lee Sang-i, and Kwak Dong-yeon have been preparing 'Bo-gum Magic' for about a year. From selecting a hair shop location to remodeling and interior design, there is no place that they have not touched. I can't wait to see what kind of magical laughter and warmth will bloom in the 「Bogum Magic Curl」 prepared by the three people, who are continuing their close friendship with the relationship that started through the work.

'Bogum Magic Curl' will premiere on tvN in the first half of 26.






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