Seo Jang-hoon made a mistake in front of rice millionaire Chairman Seo Jang-hoon's demand for carbohydrates is decreasing (millionaire)
Nov 19, 2025
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EBS 'Seo Jang-hoon's Neighborhood Millionaires' (hereinafter 'Neighborhood Millionaires'), which airs at 9:55 p.m. on the 19th (Wednesday), reveals the success story that Chairman Lee Neung-gu wrote with a brilliant idea, which exceeded 97 billion won in annual sales with various rice-related products. The factory site of 2,000 pyeong in Paju, Gyeonggi-do, and 30,000 pyeong in Cheongyang, Chungcheongnam-do, is full of about 400 kinds of rice products containing Chairman Lee Neung-gu's painstaking efforts. Seo Jang-hoon and Jang Ye-won had the opportunity to tour the production process in person.
In the video, various products such as rice sujebi and rice bar rice cake fresh from the machine were unfolded at a glance. Seo Jang-hoon "It is a treasure trove of carbohydrates. Rice cake, noodles, sari, tteokbokki...," he said, opening his mouth. He said, `The chairman won't like it, but 100 billion won in annual sales is great even though the demand for carbohydrates is gradually decreasing.' In response, Chairman Lee Neung-gu answered firmly, "'If we don't drink bullets, we have no energy, we have no energy.'" Seo Jang-hoon "I'm not saying I am...I have to eat carbs no matter what," he said in a hurry, drawing laughter.
On the other hand, Chairman Lee Neung-gu, who came to Seoul with only 8,000 won and fell in love with rice cakes, tells an anecdote with the owner of a snack bar who he met while wandering recklessly to find a market. He went to the ramen restaurant and asked me to mix the rice cakes I had. I told him to sell it because he enjoyed it so much. That's how 'tteok-ramen ' was born," he recalled. It will then reveal an exciting life journey that supported the success of Chairman Lee Neung-gu, who seized a golden opportunity. Chairman Lee Neung-gu's humane home, which is easy but not luxurious, and the 97 billion success story of "Son of Farmers" can also be found on this broadcast.
The Oldest Star in History EBS 'Seo Jang-hoon's Neighborhood Millionaires', which contains Lee Neung-gu's blood, sweat, and tears, and the passion for rice cakes and pride in products, will air at 9:55 p.m. on Wednesday, Nov. 19.
yaqqol@sportschosun.com
