Um Jung-hwa Discloses a Publicity Company that Unauthorizedly Stolen Names and Pictures...Who's going to cast me
Nov 20, 2025
|
|
On the 20th, Uhm Jung-hwa posted several captured images on her SNS story. The released screen contained a blog promotional article titled 「Icons that complete the stage of the concert itself for corporate events」.
The article specializes in recruiting artists suitable for various projects such as corporate events, brand campaigns, and concertsHe was advertising Um Jung-hwa's appearance as if they could act on his behalf.
In response, Uhm Jung-hwa appeared on the image, saying, "Who are these people? Are you casting me? Who are you", "Why are you doing this without permission?," he wrote, expressing his bewilderment and anger.
The promotional article promoted Uhm Jung-hwa's name and photo as if she could be officially cast, and even included the exaggeration, "'For those who want to complete the stage with just the name of Uhm Jung-hwa, it would be the most perfect choice at this moment.'"
Uhm Jung-hwa publicly took issue with this, saying that there was no agreement on the use of names and images, as well as any consultation. The act of unauthorized theft of celebrity names and photos and using them for sales has recently been pointed out as a recurring problem in the entertainment industry.
Meanwhile, Uhm Jung-hwa received great love from the public with the recently ended drama ENA 'My Star' and has been actively communicating with fans through various contents through the YouTube channel 'Um Jung-hwa TV'.
narusi@sportschosun.com
