Why have the 2030 generation become healthy juice consumption 'big hand'?
Dec 13, 2024
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Analysts say that demand has increased as it can easily replace the cumbersome cooking process while taking care of health.
According to an analysis of health juice sales data by SK STOA until October this year, the proportion of customers in their 30s has increased six times compared to last year.
In particular, it is analyzed that the appearance of 'Wannabe' celebrities who manage their health by eating fruits and vegetables as they are has affected customers. In addition to lemon juice, various healthy juices such as carrot juice, CCA juice (Carrot carrot, Cabbage cabbage, Apple apple), and lemon ginger juice are popular.
Demand is increasing with the convenience of eating healthy fruits and vegetables as they are, free from the hassle of trimming and grinding fruits and vegetables into juice. In particular, fruit and vegetable health juice is attracting attention because it can be used in various ways such as dressing and cooking.
There is also a high interest in healthy juice as a health food. Ahead of the heat wave, Lotte On's sales of 'Healthy Juice' increased by more than 40% year-on-year in early July.
Sales of Cheonho Encare's black goat premium, black goat original, and daily active black goat extract also increased by about 10% from January to April this year compared to the same period last year. As expected, the interest of young people has increased.
The first convergence health functional food Kanlove X2', which was introduced in Korea for the first time in a bottle of health care functional food and liquid green juice (general food), also surpassed 5.7 million bottles in cumulative sales as of August this year.
An industry source said "The 2030 generation, who became more interested in health starting with the COVID-19 pandemic, has emerged as a new consumer of health juice, which was previously considered the exclusive property of middle-aged people."
This article was translated by Naver AI translator.
