Fair delivery app Mukkebi and Connect9 sign an agreement for strategic joint growth
Feb 13, 2025
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Mukkebi, Korea's lowest commission fair delivery app, announced on the 11th that it has signed an agreement with Yum Yum Box operator Connect 9 for strategic joint growth.
Through this agreement, the two companies will jointly promote △ joint project planning and execution △ marketing, mutual support for promotional activities, △ mutual sharing and cooperation of technologies and services, and △ other strategic cooperation activities agreed upon by the two sides.
Connect9 operates a premium delivery platform 'Yumbox' and is the first company in the industry to introduce a direct store system to present a new paradigm in the delivery market. Yummbox realized organic cooperation between merchants, agencies, and riders through a strong share-Order system, and based on this, it recorded the largest share in regions such as Incheon, Goyang, and Gimpo along with the operation of the largest direct store in Korea.
Fair delivery app Mukkebi is a public-private cooperative delivery app operator operating in the most regions in Korea, and it is creating a sustainable delivery ecosystem by maintaining the lowest win-win fee of 1.5% in Korea under the slogan 「Standards of Good Delivery Apps」 despite massive marketing competition among large delivery apps. As a result, Mukkebi generated more than 11.5 billion won in delivery app fees last year alone, which is evaluated to have had a positive effect on the stability of business management and food service prices of small business owners.
The agreement will enable effective promotional marketing for merchants and consumers in Incheon, Goyang and Gimpo, where Yum Yum Box has the largest share.
Kim Do-hyung, CEO of Mukkebi, said "Through this agreement with Connect9, we established the foundation for the expansion of services nationwide"We will preemptively create an environment in which small business owners in Incheon, Goyang, and Gimpo can grow and contribute to revitalizing the local economy."
Kim Jung-hwan, CEO of Connect9, said "In order for the win-win structure of merchants, agencies, and riders to be established, a reasonable delivery app fee policy must precede."The solution to getting out of excessive delivery app fees is activation of Mukkebi based on the 'good commission' model."
Meanwhile, the fair delivery app refers to a win-win delivery service that relieves small business owners' fee burden, revitalizes the local economy, and checks the monopoly of the three existing private delivery platforms.
This article was translated by Naver AI translator.
