Hyundai Motor Group Sweeps Total of 26 Awards at "2025 iF Design Awards"
Mar 18, 2025
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The iF Design Awards, one of the world's top three design awards, selects the best design by category by evaluating design differentiation and influence among projects that have been released or scheduled to be released on the market every year since 1954.
This year, Hyundai Motor Group received 26 main awards in the categories of ▲ Product ▲ Professional Concepts ▲ Communication ▲ Interior Architecture ▲ User Interface ▲ User Experience ▲ Service Design.
In the automobiles category in the ▲ product category, Hyundai Motor's Ioniq 9, Dior New Palisade, Inicium Concept, Kia EV3, and Genesis X Gran Berlinetta Concept won the main prize, proving the excellence of Hyundai Motor and Kia's design.
The main award-winning Ioniq 9 is an electric large SUV with a sleek exterior that minimizes water resistance and a boat-inspired design that houses a wide and cozy interior space at the same time.
The All New Palisade applies a bold ratio to the side around a strong impression and reflects a solid design on the DRL and grill at the front to give the impression of seeing a grand sculpture.
Based on 'Art of Steel', one of Hyundai's new design languages, Inisium, a hydrogen electric concept car, emphasized the natural elasticity of Steel, emphasized the strength and beauty of the material, and highlighted the pure and strong nature of hydrogen.
EV3 features a bold and robust exterior and interior design that resembles a living space based on Kia's design philosophy, Opportunities United.
X Gran Berlinetta expressed a delicate and intense brand identity by reflecting Genesis' unique design elements in accordance with the characteristics of the racing game.
In the ▲ professional concept category for future-oriented concepts and prior designs, Genesis Neolun NEOLUN concept and hydrogen-based autonomous mobility concept SPACE won the main prize.
The ultra-large electric SUV Neorun is a conceptual model that emphasizes luxury and innovation at the same time with an original design with the message of 'beauty in simplicity' and shows the infinite possibilities and future directions of Genesis.
Public Mobility SPACE, which provides free mobility to passengers, provides optimized space and customized seats for each passenger. In addition, advanced multimedia is applied indoors, providing a differentiated travel experience that allows users to enjoy various contents on the go.
Hyundai Motor Group's excellent robotics technology design capabilities also led to the award. In the ▲ Product Industry category, the wearable robot "X-ble Shoulder" won the main prize, and in the ▲ Service Design category, "Electric Vehicle Automatic Charging Robot (ACR) Service" was also honored.
, Hyundai Motor Group has been recognized for its design competitiveness in various sectors that make up customer contact points.
▲ Communication category, Hyundai Motor's FIFA Women's World Cup campaign, the All New Santa Fe launch book, and AD creators for car dealers won the main award to demonstrate excellent brand marketing communication capabilities.
, Kia's exhibition video and booth at the 2024 CES booth won the main prize in the ▲ communication category and the ▲ Interior Architecture category, respectively. Hyundai Motor also won the ▲ Interior Architecture Award for its CES exhibition booth design, which it participated in in 2024.
Genesis Magma Pavilion exhibition zone, which Genesis introduced at the Goodwood Festival in Britain in 2024, and Genesis Workspace, a new office at Hyundai Motor's Gangnam office building, were also listed as winners in this category.
Meanwhile, Hyundai Motor's IONIQ Lab, operated in Bangkok, Thailand, was evaluated as an excellent design in the ▲ interior architecture and ▲ user experience (UX) category to present the advanced technology and lifestyle of the IONIQ brand.
In addition, in the ▲ User Interface (UI) category, the digital integration app 'Kia App' won the main award.
This award is the result of a combination of design philosophy and inspiration for the future of Hyundai Motor, Kia, and Genesis brands, a Hyundai Motor Group official said. "We will strive to deliver new experiences and values to customers with innovative designs from automobiles to brand communication."
Editor Song Moon-cheol happymotors@naver.com
This article was translated by Naver AI translator.
