The relaxation and happiness of a cup of coffee in a normal daily life, Maxim Mocha Gold
Mar 25, 2025
It has been 36 years since the launch of the national coffee 'Maxim Mocha Gold', which has accumulated long memories with the ordinary daily life of consumers.
In 1976, Dongseo Foods developed Maxwell House Coffee Mix, the world's first coffee mix, based on its know-how in making instant coffee. Coffee mix, which marked a milestone in Korean coffee history, is 'Can't you enjoy coffee more conveniently?It began with a very ordinary question, '. Coffee mix is regarded as a world-class product created based on Korea's unique coffee culture, along with its portability and easy storage, and the advantage of being able to easily burn and drink hot water anytime, anywhere.
In 1987, Maxim Coffee Mix was released as a premium brand to satisfy high-end consumer tastes. The packaging is also in the form of a sleek stick, and instant coffee, creamer, and sugar are sequentially added to the stick so that the raw materials are completely separated.
In 1989, he developed a richly fragrant soft coffee 'Maxim Mocha Gold'. The secret of Maxim Mocha Gold's long-loved love lies in the golden ratio of making 'taste that's nowhere else in the world'. The best Arabica beans were carefully selected and blended at an optimal ratio to create delicious coffee anytime, anywhere.
Maxim Mocha Gold has been making various changes and attempts to meet the changing taste and eye level of customers. The most representative is 'Maxim Restage'. In the meantime, numerous new products have been released through Maxim Listing, as well as various technologies and methods owned by Dongseo Food, such as SAR and Scent Recovery Method, have been born. In 2025, the company introduced a 'Maxim Mocha Gold Zero Sugar Coffee Mix' reflecting the 'zero trend' aimed at reducing sugar intake.
Dongseo Foods has toured major cities to explore different brand experiences that can promote the brand's history and expertise while being friendly to young consumers. The Mocha Gold pop-up cafe was held every year with different concepts such as coffee shops and bookstores. The common point is that it is a space where you can enjoy Maxim Mocha Gold pleasantly and deliciously, and it has gained popularity as a "hot place" with its signature color, yellow, and various props.
In 1976, Dongseo Foods developed Maxwell House Coffee Mix, the world's first coffee mix, based on its know-how in making instant coffee. Coffee mix, which marked a milestone in Korean coffee history, is 'Can't you enjoy coffee more conveniently?It began with a very ordinary question, '. Coffee mix is regarded as a world-class product created based on Korea's unique coffee culture, along with its portability and easy storage, and the advantage of being able to easily burn and drink hot water anytime, anywhere.
In 1987, Maxim Coffee Mix was released as a premium brand to satisfy high-end consumer tastes. The packaging is also in the form of a sleek stick, and instant coffee, creamer, and sugar are sequentially added to the stick so that the raw materials are completely separated.
In 1989, he developed a richly fragrant soft coffee 'Maxim Mocha Gold'. The secret of Maxim Mocha Gold's long-loved love lies in the golden ratio of making 'taste that's nowhere else in the world'. The best Arabica beans were carefully selected and blended at an optimal ratio to create delicious coffee anytime, anywhere.
Maxim Mocha Gold has been making various changes and attempts to meet the changing taste and eye level of customers. The most representative is 'Maxim Restage'. In the meantime, numerous new products have been released through Maxim Listing, as well as various technologies and methods owned by Dongseo Food, such as SAR and Scent Recovery Method, have been born. In 2025, the company introduced a 'Maxim Mocha Gold Zero Sugar Coffee Mix' reflecting the 'zero trend' aimed at reducing sugar intake.
Dongseo Foods has toured major cities to explore different brand experiences that can promote the brand's history and expertise while being friendly to young consumers. The Mocha Gold pop-up cafe was held every year with different concepts such as coffee shops and bookstores. The common point is that it is a space where you can enjoy Maxim Mocha Gold pleasantly and deliciously, and it has gained popularity as a "hot place" with its signature color, yellow, and various props.
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This article was translated by Naver AI translator.
