Cha Seung-won picks model for RSV vaccine ALEXB
Apr 24, 2025
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GSK Korea announced that it will begin full-scale activities with Cha Seung-won to inform the risk of RSV infection in adults over 60 years of age and the need for Alex B vaccination.
Actor Cha Seung-won is a representative of 'Well-aging' by practicing steady self-care and a healthy lifestyle. GSK Korea explained that Cha Seung-won was selected as a model to effectively convey the message of "'Healthy life protected by RSV vaccine', based on the fact that this healthy and energetic image of Cha Seung-won is linked to the healthy lifestyle pursued by adults and the elderly.
A YouTube bumper advertisement featuring Cha Seung-won and a TV advertisement campaign containing the importance of RSV infection disease information and prevention will be introduced in May.
RSV is a level 4 legal infectious disease such as influenza and COVID-19. In case of infection, most healthy adults recover naturally, but high-risk groups such as adults over 60 years of age, the elderly, and people with underlying diseases such as heart and lungs can progress to severe disease. RSV infection can occur at any time of the year, and it is highly contagious, especially during the October-March epidemic, with one infected person infecting about three people. In addition, prevention is more important than anything else because there is no special treatment other than symptomatic therapy.
ALEXB is the world's first RSV vaccine authorized for adults over 60 years of age. In December last year, it was approved by the Ministry of Food and Drug Safety for the purpose of preventing lower respiratory tract disease (LRTD) caused by RSV in adults over 60 years of age, and vaccination will be possible in the first half of the year.
This article was translated by Naver AI translator.
