Ediya Coffee, Nunu Cee, Demotjuk Character Collaboration Successively Successfully
Apr 25, 2025
Ediya Coffee is receiving a hot response as it has succeeded in targeting young consumers through collaboration with popular characters. The three spring season menus 'Honey Drink' introduced in March attracted attention, exceeding 200,000 cumulative sales in three weeks after its launch.
The new product was planned through collaboration with a character 'Nunu C', which is well known for its KakaoTalk emoticons. The drink is combined with the concept of 'Honey of 'NuC', which is well received by the MZ generation for its cute and familiar image and witty language play. It consists of three types (honey white americano, honey misut coffee, honey plum lemon tea), and 'honey white americano' uses fragrant speck honey and soft and rich Ediya coffee signature milk to feel the harmony of thick and savory espresso. 'Honey Misut Coffee' is characterized by a combination of solid and savory grain powder, sweet mixed coffee made by Ediya's know-how, and honey. 'Honey plum lemon tea' adds a refreshing feeling by combining sweet plum and fresh lemon with honey.
Following the collaboration of 'Nunu C', collaboration with popular webtoon IP 'Demotjuk (If you don't make your debut, you will die)' is also underway since the 15th. The limited-edition collaborator set received a high response, selling 100,000 sets within three days of its release. The 'Demotjuk' photo card presentation event, which started through stores and delivery channels nationwide, drew keen attention as the keyword 'EDYA' became a real-time trend on social media 'X' (formerly Twitter). In some stores, the products were sold out early.
This event will be held in the form of providing limited edition photo cards to customers who purchase 'Demotjuk' collaboration sets. A photo card certification event will also be held, and an additional set of 7 kinds of 'demotjuk' can badges will be provided through a lottery among participating customers. Ediya Coffee is expanding the range of communication between brands and customers by collaborating with popular contents of various genres such as animation, games, and webtoons. Through this, the policy is to increase brand loyalty and provide consumers with different and colorful brand experiences.
The new product was planned through collaboration with a character 'Nunu C', which is well known for its KakaoTalk emoticons. The drink is combined with the concept of 'Honey of 'NuC', which is well received by the MZ generation for its cute and familiar image and witty language play. It consists of three types (honey white americano, honey misut coffee, honey plum lemon tea), and 'honey white americano' uses fragrant speck honey and soft and rich Ediya coffee signature milk to feel the harmony of thick and savory espresso. 'Honey Misut Coffee' is characterized by a combination of solid and savory grain powder, sweet mixed coffee made by Ediya's know-how, and honey. 'Honey plum lemon tea' adds a refreshing feeling by combining sweet plum and fresh lemon with honey.
Following the collaboration of 'Nunu C', collaboration with popular webtoon IP 'Demotjuk (If you don't make your debut, you will die)' is also underway since the 15th. The limited-edition collaborator set received a high response, selling 100,000 sets within three days of its release. The 'Demotjuk' photo card presentation event, which started through stores and delivery channels nationwide, drew keen attention as the keyword 'EDYA' became a real-time trend on social media 'X' (formerly Twitter). In some stores, the products were sold out early.
This event will be held in the form of providing limited edition photo cards to customers who purchase 'Demotjuk' collaboration sets. A photo card certification event will also be held, and an additional set of 7 kinds of 'demotjuk' can badges will be provided through a lottery among participating customers. Ediya Coffee is expanding the range of communication between brands and customers by collaborating with popular contents of various genres such as animation, games, and webtoons. Through this, the policy is to increase brand loyalty and provide consumers with different and colorful brand experiences.
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This article was translated by Naver AI translator.
