hy Will Peony Breaks 3 Million Within 40 Days of Launch
Apr 25, 2025
hy "Will Peony' has exceeded 3 million within 40 days of its release, about a month after its sales surpassed 1 million. The average daily sales amount to about 85,000.
The background of the rapid spread of new products is the sales strategy using hy's own distribution channel. Analysts say Fresh Manager has secured initial customer trust by spreading vivid reviews of product functionality through word of mouth. In fact, 61,000 customers have applied for regular subscription services through Fresh Manager. Customer satisfaction with the service method delivered every day is also high.
Further enhanced functionality is also a popular factor. Since the release of Will, hy has accumulated the technology of gastric health research. With the brand's first double formulation design, tablets and liquids can be consumed at once. It is characterized by strengthening functionality by applying different individual recognized materials for gastric health depending on the formulation. The product lid contains a functional raw material that can help protect the gastric mucosa 'Composite such as peony extract (hereinafter referred to as peony extract)' as a tablet. Peony extract is a traditional material made by mixing peony roots and sunbokhwa. A significant improvement was confirmed in the human body application test conducted on Koreans. Meet the recommended daily intake of 700 mg.
The liquid phase is designed as a complex function so that both intestinal (腸) and stomach health can be taken care of. It contains a variety of probiotics, including self-developed patented lactic acid bacteria 'HP7'. It can help intestinal health by guaranteeing 10 billion CFU. 100 mg of natural materials that can help improve stomach discomfort was also added. The recommended daily intake can help improve stomach discomfort.
hy is holding a customer audit event during the month of April to commemorate the launch of the new product. Additional first-come, first-served products will be provided to customers who apply for regular subscription to Will Jakjakak. Meanwhile, hy's representative brand 'Helicobacter Project Will' is a fermented oil introduced by hy in 2000. It is the No. 1 product in domestic drink fermentation oil sales with annual sales of 330 billion won, and has steadily increased marketability through 11 renewals since its launch.
The background of the rapid spread of new products is the sales strategy using hy's own distribution channel. Analysts say Fresh Manager has secured initial customer trust by spreading vivid reviews of product functionality through word of mouth. In fact, 61,000 customers have applied for regular subscription services through Fresh Manager. Customer satisfaction with the service method delivered every day is also high.
Further enhanced functionality is also a popular factor. Since the release of Will, hy has accumulated the technology of gastric health research. With the brand's first double formulation design, tablets and liquids can be consumed at once. It is characterized by strengthening functionality by applying different individual recognized materials for gastric health depending on the formulation. The product lid contains a functional raw material that can help protect the gastric mucosa 'Composite such as peony extract (hereinafter referred to as peony extract)' as a tablet. Peony extract is a traditional material made by mixing peony roots and sunbokhwa. A significant improvement was confirmed in the human body application test conducted on Koreans. Meet the recommended daily intake of 700 mg.
The liquid phase is designed as a complex function so that both intestinal (腸) and stomach health can be taken care of. It contains a variety of probiotics, including self-developed patented lactic acid bacteria 'HP7'. It can help intestinal health by guaranteeing 10 billion CFU. 100 mg of natural materials that can help improve stomach discomfort was also added. The recommended daily intake can help improve stomach discomfort.
hy is holding a customer audit event during the month of April to commemorate the launch of the new product. Additional first-come, first-served products will be provided to customers who apply for regular subscription to Will Jakjakak. Meanwhile, hy's representative brand 'Helicobacter Project Will' is a fermented oil introduced by hy in 2000. It is the No. 1 product in domestic drink fermentation oil sales with annual sales of 330 billion won, and has steadily increased marketability through 11 renewals since its launch.
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This article was translated by Naver AI translator.
