I sniffed at the commercial photo, and I saw why...
Apr 25, 2025
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The U.S. total body care brand 'Billie' recently installed large billboards on pedestrian walls as part of its 'scratch and sniff' campaign.
The campaign, "Scratch and smell" is attracting the attention of citizens.
There are pictures of armpits along with deodorant products on large billboards. It is a concept that allows you to experience the scent of the product firsthand by scratching or rubbing the armpit area and then smelling it. This is possible because a special sheet of fragrant paper was attached to the photo.
"We are going to post billboards by May 16th" and provide an opportunity to feel the scent of our new product, Coco Villa" the company explained.
Then "Coco Villa is available in deodorant, body wash, etc. and consists of Spice Vanilla, Coconut Cream, and Vanilla Coconut scents. I hope the city will be soaked in the scent."
Netizens want to experience "Funny Advertisement", "It gives people fun and interest", "I want to experience it" be posting comments such as.
This article was translated by Naver AI translator.
