In the moments of enthusiasm and cheers, KAS always shines even more on the sports scene
Apr 10, 2025
Sports is a powerful medium that unites the world by stimulating universal emotions of passion, challenge, and victory. When these sports and brands meet, consumers go beyond just consumers and become enthusiastic fans of brands. Among them, the representative Korean beer brand Cass is attracting attention as a successful example of the essence of sports marketing. Last year, it attracted consumers' attention by providing unique brand experiences at various sports sites such as the 2024 Paris Olympics, MLB World Tour Seoul Series, and mixed martial arts competition ZFN (Z-Fight Night).
In 2025, Cas will continue to strengthen collaboration with outdoor sports such as running and marathon at the same time as health and pleasure, continue sponsoring global sports events that it has previously focused on, and provide a brand experience to consumers seeking a balanced lifestyle.
Last year, Cas served as an official partner at the 2024 Paris Olympics, and held an experiential event where you can communicate with consumers on various platforms and enjoy the heat of the Olympics together. In Korea, 10 businesses were designated as 'Cas Olympic Station' and offline participation was encouraged through events where consumers could experience the Olympic Games. In Paris, it has strengthened its image as a national beer by operating a Korean food cart theme 'Caspocha' in the Korea House, which introduces K-culture. More than 64,000 visitors visited the Korea House, which was operated for 17 days, and the Kasbus received great response from foreign visitors.
The MLB World Tour Seoul Series, which attracted the attention of baseball fans around the world, was another historic moment in which Cas participated as the sole sponsor of the liquor industry. The MLB opening game, which was held in Korea for the first time, was also very popular as the world's most popular baseball stars. Cas communicated directly with consumers on the spot by introducing a renewed 'Caslight' along with a solo beer sale.
In December last year, Kas participated as the official mainstream sponsor of the mixed martial arts competition ZFN (Z-Fight Night) held at KINTEX in Ilsan. ZFN is an organization established by Jung Chan-sung of 「Korean Zombie」, which received great attention for its contract with UFC Fight Pass, and ended successfully with all 5,000 seats sold out. Cas runs a brand booth, communicating with ZFN fans and adding to the enthusiasm of the site through product sales and consumer participation events.
Korea's No. 1 Light Beer 'Cas Light' has selected Oh Sang-wook, a national fencing player, and actor Seol In-ah as new advertising models and is launching a 'My Own Light Time' campaign. Since the launch of the campaign, CasLight has been expanding its brand experience in connection with various outdoor activities, including running. On the 6th, he participated in the "2025 Goyang Special City Half Marathon" as an official sponsor and shared the joy of completing the race with more than 10,000 runners at the site. For the full-fledged spring running season, they will participate in the 'Seoul Half Marathon' and Nike's night running event '2025 After Dark Tour' as official sponsorship brands. In addition, it has partnered with a learning-only app 'RUNABLE' and is operating 'University Learning League' and is expanding its continuous contact with young consumers.
Cas will focus on light beer 'CasLight' and non-alcoholic beer 'Cas 0.0' this year, expanding its contact with consumers pursuing the health-pleasure (enjoyable health care) trend.
In 2025, Cas will continue to strengthen collaboration with outdoor sports such as running and marathon at the same time as health and pleasure, continue sponsoring global sports events that it has previously focused on, and provide a brand experience to consumers seeking a balanced lifestyle.
Last year, Cas served as an official partner at the 2024 Paris Olympics, and held an experiential event where you can communicate with consumers on various platforms and enjoy the heat of the Olympics together. In Korea, 10 businesses were designated as 'Cas Olympic Station' and offline participation was encouraged through events where consumers could experience the Olympic Games. In Paris, it has strengthened its image as a national beer by operating a Korean food cart theme 'Caspocha' in the Korea House, which introduces K-culture. More than 64,000 visitors visited the Korea House, which was operated for 17 days, and the Kasbus received great response from foreign visitors.
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In December last year, Kas participated as the official mainstream sponsor of the mixed martial arts competition ZFN (Z-Fight Night) held at KINTEX in Ilsan. ZFN is an organization established by Jung Chan-sung of 「Korean Zombie」, which received great attention for its contract with UFC Fight Pass, and ended successfully with all 5,000 seats sold out. Cas runs a brand booth, communicating with ZFN fans and adding to the enthusiasm of the site through product sales and consumer participation events.
Korea's No. 1 Light Beer 'Cas Light' has selected Oh Sang-wook, a national fencing player, and actor Seol In-ah as new advertising models and is launching a 'My Own Light Time' campaign. Since the launch of the campaign, CasLight has been expanding its brand experience in connection with various outdoor activities, including running. On the 6th, he participated in the "2025 Goyang Special City Half Marathon" as an official sponsor and shared the joy of completing the race with more than 10,000 runners at the site. For the full-fledged spring running season, they will participate in the 'Seoul Half Marathon' and Nike's night running event '2025 After Dark Tour' as official sponsorship brands. In addition, it has partnered with a learning-only app 'RUNABLE' and is operating 'University Learning League' and is expanding its continuous contact with young consumers.
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This article was translated by Naver AI translator.
