Nexon Developers Conference (NDC) held offline for the first time in six years, with 7,600 participants
Jun 29, 2025
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The largest game developer event in Korea, 'Nexon Developer Conference (NDC)', was held at Nexon's Pangyo office building in Seongnam-si, Gyeonggi-do from the 24th to the 26th.
After taking its first step as an in-house program in which Nexon's developers share their know-how with each other in 2007, NDC opened it to the outside world from 2011, becoming the largest venue for knowledge exchange in the Korean game industry. This year marks the 18th anniversary, and Nexon has switched to a public offline event for the first time in six years since 2019 and also broadcast live online in order to provide a place for communication for coexistence and growth in the industry in response to intensifying global competition in the game industry. According to Nexon, more than 7,600 people participated in the NDC, and high heat and active discussions continued in each major session, proving high interest in the game industry and IT sector.
Park Yong-hyun, vice president of Nexon Korea (CEO of Nexon Games), who gave a keynote lecture, emphasized that 'Big Game' is a key strategy for survival and leap forward in the increasingly competitive global game market, and that it is necessary to introduce mindset, operation, and marketing solutions suitable for the global market to develop large-scale games with both scale and completeness.
In the ensuing session of 'Football Fans' Fantasy-Match, Nexon Icon Match Post-Motem', he emphasized that the icon match was not just an event, but a plan that translated the long-standing imagination of soccer fans into reality. In addition to the strategy of maximizing the tension of the legendary match by increasing the unpredictability of the game results through the concept of 'window and shield', the behind-the-scenes story of naturally expanding the number of participating players by utilizing global networks and connections between players was told in the process of recruiting players.
In addition, the session 'Maple Kinoko-chan, born in Japan, a subculture powerhouse, - A Study on the Use of Buttuber as a Community Manager' highlighted the process of hiring Buttuber Community Manager as a new attempt to communicate more friendly and natural with users beyond the official and unilateral communication of GM. In addition, sessions covering various fields such as AI (artificial intelligence), data analysis, visual art, and production were well received, Nexon said.
A variety of additional programs were also prepared. In the lobby on the first floor of Nexon's office building, an IP exhibition wall linked to Nexon's official brand channel 'Nexon Tag' was created, and a video showing the history, growth, and expansion of major IPs such as 'Maple Story', 'Mabinogi', 'Dunjeon & Fighter' and 'Dave the Diver' was screened. There is also a BGM listening space where you can enjoy the background music of Nexon's popular games and a photo zone where you can meet Nexon's various games. In addition, the Nexon Sound Team Band and the Neople Cello Concert for the Disabled 'Enable Hill' busking performance of Nexon Game OST, held every day during the event, received good responses.
Sohn Joon-ho, head of Nexon Korea's talent strategy office, said "This NDC is significant in that it has expanded opportunities for information exchange along with various perspectives that industry officials can refer to to to identify the changing trend of the industry and solve the challenges they face." We look forward to helping the game industry continue to grow and challenge it."
This article was translated by Naver AI translator.
