Let's keep it soft in the spring and summer...Daewoong Pharmaceutical's Lee Jee-Doo Shows Kimi Fact
Apr 25, 2025
|
Targeting the spring and summer seasons 'Gimmy Fact (Mela Be Toning Mat Cover Fact)' is a product that helps express smooth skin with softness and high adhesion to prevent makeup from collapsing even with increasing oil and sweat due to strong ultraviolet rays and rising temperatures in spring and summer.
This product is an extension of EZDU 'Gimi Cushion', and was released to reflect consumer needs that prefer smooth skin expression while maintaining the coverage and improvement effect of existing blemish cushions. By applying the nanoskin fixer method, fine particles fill the skin tightly between the skin layers without clumping, and realize natural and uniform coverage without multiple applications.
Even though it is a high-density formulation, it is also characterized by not being dry when applied to the skin. To compensate for the unique dryness and dry texture of the matte formulation, about 62% of the total ingredients are composed of skincare ingredients, including hyaluronic acid and squalane that help moisturize. In addition, it contains whitening functional ingredients such as niacinamide while maintaining a moist moisturizing feeling, so it can be expected to improve skin tone at the same time as the cover.
"Spring and summer, when the temperature rises and the ultraviolet rays become stronger, is when skin irritation increases and pigmentation and spots tend to worsen," said an EZDU brand official. "We have introduced this new product so that consumers who want to cover and improve their skin at the same time can choose products according to their skin types." "We will continue to provide a variety of choices tailored to consumer needs." he said.
This article was translated by Naver AI translator.
