Lotte Chilsung Beverage Zero Sugar Soju New, Let's see the whole country! Campaign on Air
Apr 10, 2025
Lotte Chilsung Beverage's representative Zero Sugar Soju"New" will introduce a new advertising campaign based on the entire country of Korea.
A total of six commercial campaigns were produced under the concept of `Let's look at the whole country' and two episodes will be presented every month from April to June.
Unlike the campaigns to be released in early April, episodes 'Changdeokgung Palace' and 'Apgujeong' focused on new products 'New Darae' and pop-up stores 'New Dowon' to Changdeokgung Palace and Apgujeong in Seoul.
Based on Natural Monument No. 251 and Changdeokgung Darae, a new product 'New Darae' is sensibly expressed. Based on the motif of Jeongseon Gyeomjae's 'Apgujeong', 'Apgujeongpyeon' is a pop-up store run in Apgujeong until the end of June.
A total of four campaigns to be introduced in May and June will focus on attractions hidden across the country and various materials that can be experienced at the attractions around the time of each campaign's release.
Meanwhile, 'Saero', which debuted in September 2022, continues its marketing and advertising campaigns with various stories, starting with 'Saero'Saero', where Gumiho was reborn as 'Saero' along with 'Saero', and continues to present various creations with unique worldviews and Korean cultural elements.
A total of six commercial campaigns were produced under the concept of `Let's look at the whole country' and two episodes will be presented every month from April to June.
Unlike the campaigns to be released in early April, episodes 'Changdeokgung Palace' and 'Apgujeong' focused on new products 'New Darae' and pop-up stores 'New Dowon' to Changdeokgung Palace and Apgujeong in Seoul.
Based on Natural Monument No. 251 and Changdeokgung Darae, a new product 'New Darae' is sensibly expressed. Based on the motif of Jeongseon Gyeomjae's 'Apgujeong', 'Apgujeongpyeon' is a pop-up store run in Apgujeong until the end of June.
A total of four campaigns to be introduced in May and June will focus on attractions hidden across the country and various materials that can be experienced at the attractions around the time of each campaign's release.
Meanwhile, 'Saero', which debuted in September 2022, continues its marketing and advertising campaigns with various stories, starting with 'Saero'Saero', where Gumiho was reborn as 'Saero' along with 'Saero', and continues to present various creations with unique worldviews and Korean cultural elements.
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This article was translated by Naver AI translator.
