Volkswagen, you're a trainee in China? More than 30 new models will be released by 27 years
Apr 25, 2025
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Volkswagen presented a new direction in terms of technological innovation, design, and customer service through the 'ID. CODE' concept car unveiled in Beijing, China in 2024.
The three concept cars, ID.AURA, ID.ERA, and ID.EVO, which will be introduced together with Volkswagen's joint venture partners in China, represent Volkswagen's next generation of smart electric vehicles in the next chapter of ID. Code Story, and correspond to a preview of Volkswagen's future product strategy.
Volkswagen plans to launch more than 30 new vehicles in the Chinese market by the end of 2027, including 20 types of new energy vehicles (NEVs), including pure electric vehicles, plug-in hybrids (PHEVs), and mileage-extended electric vehicles (EREVs). This includes a mass production model of the concept car unveiled in Shanghai. The design and advanced technology of each model are designed to suit the taste and demand of Chinese customers.
Thomas Schfer, CEO of the Volkswagen brand, said, "The three concept cars to be unveiled this time are visible achievements of the 'In China, for China' model strategy," adding, "We are ready to maintain our lead among imported car brands in the Chinese market."
First, ID.AURA, which will be introduced with FAW-Volkswagen, is the first CMP-based concept car designed for the Chinese market. Using AI-based high-performance computing capabilities, we have completed the driving stability and natural driving style of autonomous driving systems. ID. Aura is an entry-class, pure electric sedan that combines modern technology with dynamic design. The center console is equipped with a UI/UX system similar to a smartphone, and an AI-based humanoid assistant helps smooth control of vehicle functions and infotainment.
The ID.ERA, developed with Shanghai Volkswagen, is Volkswagen's first large SUV model with three-row seats with Range Extender technology. It can drive 300 kilometers with only pure electricity, and an internal combustion engine generator charges the battery while driving, allowing the driving distance to be extended by more than 700 kilometers. ID.Era of free space achieves a mileage of more than 1,000 km with only one charge and refueling.
Lastly, the ID.EVO introduced through the Volkswagen Anhui is a full-size SUV aimed at young customers who value individuality and are sensitive to lifestyle. ID. Evo is Volkswagen's China strategic pure electric family, ID. It is the first large SUV based on the 800V platform in the Unix (ID. UNYX) lineup. ID. Evo's high-performance electronic domain architecture not only provides a variety of new digital services, but also continuously expands the user experience through a fast OTA update cycle.
"Over the next three years, Volkswagen plans to launch more than 20 new energy vehicles with cutting-edge technology for various customers in China," said Stefan Mecha, CEO of Volkswagen's car division in China. "We will maximize our potential in the Chinese market and show our innovation capabilities through a 'China-for-China' strategy."
"Through our newly established development center in Hefei, Volkswagen has acquired 'China Speed'," said Thomas Ulbrich, CEO of Volkswagen China Technology Center. "We aim to complete all new car developments in up to 34 months, and we will launch optimized models with the right partner at the right time." "The three concept cars unveiled will meet various technical needs of Chinese customers through a lineup of segments ranging from popular sedans with pure electric drive systems to large SUVs with range extender technology," he added.
Volkswagen also reflected the needs of the Chinese market in terms of design. Disclosed in Shanghai, ID. Aura and ID. Aura and ID. Ebo all share Volkswagen's unique design DNA at the same time, although they have different design languages. Andreas Mint, Volkswagen's general designer, said, "ID released in Beijing last year. The code was the starting point of a new design direction in China, and the design of the concept car was completed after trimming it and adjusting it to each joint venture.
All mass-produced models of these concept cars are equipped with AI-based driving assistance systems. Starting next year, mass-produced vehicles equipped with this system will provide level 2++ autonomous driving functions that allow autonomous overtaking, steering, and road joining under the supervision of the driver. The three concept cars, along with other Volkswagen models, will be on display at the Auto Shanghai 2025 until early May.
This article was translated by Naver AI translator.
