375ml PET is released as if it were the first time to secure cost-effectiveness and convenience
May 12, 2025
Lotte Chilsung Beverage's representative soju "Like the beginning" introduces a new 375ml PET product in line with the trend of increasing PET soju consumption.
The increase in consumption of pet soju has become a representative trend of home-channel soju consumption thanks to the spread of the home alcohol trend, the portability of pet products, and the convenience of recycling.
As if to disprove this, according to Korea Seven, sales of PET soju have continued to grow over the past three years, and the proportion of PET soju in terms of sales exceeded that of bottled soju last year, and the trend of PET soju on home channels continues, accounting for about 55% of cumulative sales from January to April this year.
In line with this steady growth trend of PET soju, '375ml PET' is characterized by a lower cost-effectiveness than bottle products and better portability than bottle products, even though the capacity has increased by 15ml compared to 360ml bottle products. First of all, it will be limited to six-piece packages or boxes at large supermarkets and supermarkets.
An official from Lotte Chilsung Beverage said, "We will do our best to make the '375ml PET' which was introduced for the first time in the soju industry to expand consumers' choices and experience extreme cost-effectiveness at the same time, become the most cost-effective soju that can soothe the sorrows of ordinary people amid economic difficulties caused by high prices and high exchange rates."."
The increase in consumption of pet soju has become a representative trend of home-channel soju consumption thanks to the spread of the home alcohol trend, the portability of pet products, and the convenience of recycling.
As if to disprove this, according to Korea Seven, sales of PET soju have continued to grow over the past three years, and the proportion of PET soju in terms of sales exceeded that of bottled soju last year, and the trend of PET soju on home channels continues, accounting for about 55% of cumulative sales from January to April this year.
In line with this steady growth trend of PET soju, '375ml PET' is characterized by a lower cost-effectiveness than bottle products and better portability than bottle products, even though the capacity has increased by 15ml compared to 360ml bottle products. First of all, it will be limited to six-piece packages or boxes at large supermarkets and supermarkets.
An official from Lotte Chilsung Beverage said, "We will do our best to make the '375ml PET' which was introduced for the first time in the soju industry to expand consumers' choices and experience extreme cost-effectiveness at the same time, become the most cost-effective soju that can soothe the sorrows of ordinary people amid economic difficulties caused by high prices and high exchange rates."."
|
This article was translated by Naver AI translator.
