German home appliance brand Blaufungt selected actor Yui as a Korean exclusive model, strengthening premium image
May 30, 2025
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Blaufant plans to increase brand awareness and strengthen marketing through this model contract.
Blaufant is an electronics and home appliance brand founded in Berlin, Germany in 1924, and based on more than 100 years of tradition and technology, it is currently introducing various home appliances in more than 90 countries around the world, including Europe. In the Korean market, Hana Industries Co., Ltd. is in charge of distribution and is receiving positive responses from consumers for its differentiated technology and design centered on household appliances, sound appliances, and already used appliances. In particular, in 2024, it won the 'First Brand Grand Prize', which is selected by consumer voting.
Actor Yui is a person who has established himself as an icon of Healthy Beauty through constant work activities and self-management, and is considered the right person to convey the luxury and functional beauty of the brand. Blaufant plans to introduce a product that changes the familiar discomfort of everyday life into 'natural comfort', focusing on the slogan 'Yui's reason'.
Through this exclusive contract, UY will participate in various marketing activities such as advertising, campaigns, content, and sponsorship. Blaufant's strategy is to secure leadership in the premium beauty home appliance market through collaboration with UY and further increase its brand status.
"Bloophant is a leading German consumer electronics brand with both technology and design," said Hana Industries' marketing officer "Yui's sophisticated and healthy image perfectly blends with brand values." We look forward to positive synergy between the two sides," he said.
Blaufungt's new TV commercial and UY interview will be released on its official website and SNS channel.
This article was translated by Naver AI translator.
